Brand Manager

Job Responsibilities

• Development of a share-growth-oriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel (e.g. convenience format, discounter) specific needs
• Represent consumer (insights), brand strategy and product quality requirements on the crossfunctional discounter team
• Develop & lead implementation of activation platforms and ideas based on the brand vision plan working with ICF communication teams and agencies for RM, PR, BTL for the brand
• Translate marketing & category plan into a business framework and optimise commercial opportunities (identify threats). Feed into monthly and annual planning processes.
• Develop and implement 12-18 month portfolio roadmap including product range & quality, brand build, value delivery for consumers, pricing & affordability, range extension.
• Pro-actively feed market, category and customer requirements into platform innovation projects
• Champion optimal launch of innovation platform
• Work with communication team to ensure single minded communication message is created in line with the brand building communication plan, consistent with category needs.
• Monitor and review effectiveness of innovation and renovation programme to inform future plans. 
• Ensure continued focus on and support of innovation platforms once launched.
• Management of marketing budgets within agreed targets and align with customer advertising activities.
• Other tasks assigned by line manager

Job Requirements:

• 2-3 years classic brand management experience in an FMCG environment.
• Business management and brand development experience

Unilever est une entreprise engagée en faveur de l’équité, de l’inclusion et de la diversité.  Chaque jour, nous construisons un avenir meilleur pour nos employés, nos consommateurs du monde entier et nos communautés.
Nous sommes persuadés qu’avoir des équipes variées nous permet de répondre à nos ambitions de croissance et d’encourager l’inclusion au sein de l’entreprise. Chez Unilever, nous voulons que chacun apporte son individualité, vous en faites partie ! Si vous avez besoin d’un accompagnement spécifique, faites le remonter afin que nous puissions vous accompagner tout au long de votre processus de recrutement.