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Digital Analytics & Insight Lead Analyst (H/F)

ID de l'offre:
R-26848
Categorie:
Commercialisation
Lieu :
Rueil-Malmaison, Île-de-France
Date de publication:
11/22/2021

Background & Purpose of the Job

At Unilever, we were at the front of the media revolutions in print advertising in the 1890s, in Radio in the 1930s and in TV in the 1960s. Now we intend to be at the front of the digital revolution.  At the heart of our response to this Digital Revolution is our “People Data Centre” (PDC) which is part of the industry leading Consumer Market Insight (CMI) function – Pioneering the transformation of digital data to drive insightful business growth, for good. The People Data Centres blend consumer data from multiple sources (i.e. social, search, website, rating & reviews, carelines, ecommerce, retail, consumer panel, etc), and are instrumental in the creation and use of our strategic first-party data asset to drive precision marketing. You can read more about our ambitions in the latest edition of the Harvard Business Review and you can see for yourself with our acquisition of the Dollar Shave Club that our company is investing hugely in this space. We need people with passion for digital and analytics, who are not afraid to break convention and want to be a revolutionary within our business.

Who You Are & What You’ll Do

The CMI PDC – Digital Analytics & Insight Lead Analyst will be part of the French PDC team looking after BPC Division, and will be responsible for analysing a wide range of data to help inform marketing, brand and business strategies. This is a business facing lead analyst role. They will ensure that internal briefs from Marketing and eCommerce teams are translated into analytical projects and will be responsible for ensuring the analysis is relevant for their specific category and brands. They will be comfortable using a wide range of analytical tools to help with their analysis, and be familiar with both digital data such as social and search right through to traditional business data such as penetration, market share and brand equity. The individual will be responsible for providing quantitative and qualitative analysis and insight on PDC projects, whilst working alongside specialist analysts (i.e. data scientists) in our extended global team where required. As such they need to be comfortable working on their own analytics projects and also be able to work with specialist experts on larger, more complex briefs.

  • Primary Responsibilities
    • Able to challenge as well pro-actively come up with potential good high impact briefs that help the business grow.
    • Translate business briefs and questions into analytical projects (includes refining the initial ask and asking the ‘right questions’, working through potential hypotheses and storyboarding the output)
    • Conduct analysis using in-house analytics tools, and be comfortable analysing a range of social, search and business data
    • Work closely and collaborate with the brand and categories’ business partners, aligning on business needs, strategy and deliverables
    • Building and testing queries on in-house social and search data tools
    • Building and maintaining dashboards for internal customers using internal visualisation tools
    • Provide qualitative and quantitative analysis and insight to inform business strategy, marketing and brand strategies, digital marketing content and strategy, communications and new product development
    • Synthesising data and analysis into impactful, action-orientated reports for internal stakeholders
    • Able to communicate the key findings and insight to senior stakeholders and peers both conversationally and in formal presentation style
    • Monitor progress of deliverables and actively work with delivery analysts in the extended virtual team where required on complex and multi-language briefs – primary responsibility will involve a high degree of communication with another analyst, who will not always be co-located
    • Maintain knowledge of previous analysis to avoid duplication and to share learnings from relevant past projects
    • Arrange a follow-up meeting with internal business partners after they have received their analysis to ensure that it has been helpful, and document any scope for improvements to the service
  • Secondary Responsibilities
    • Maintain a catalogue of previous requests/projects and own the central database of case studies / outputs
    • Proactively flag any workload issues or problems to the PDC Analytics manager, and identify opportunities for new services based on demand
    • Update workflow trackers on a daily basis
    • Upload briefs & deliverables to Unilever’s knowledge sharing platform, PeopleWorld
    • Partner with the wider global Consumer & Market Insights (CMI) and Marketing stakeholders to educate the categories on what the PDC can do, and align all research projects to the strategic priorities of the global category and top global brands.

What You’ll Need To Succeed

  • Primary Traits (required)
    • Deep entrepreneurialism & a passionate “get-up-and-go” attitude. A clear demonstration of a “founder’s mindset”, ideally with some experience of creating something from scratch with little direction.
    • Experience in an analytical role and providing insights and recommendation based on analysis
    • Hands-on Expert in each step of the analytical process from ‘Data cleaning’ to ‘Data Exploration/Transformation’ to ‘Data visualisation’ to ‘Insights and Recommended Actions Communication’
    • Experience in using analytical tools on structured and unstructured data
    • Experience of “storytelling” in a corporate context, and crafting clear, compelling messaging
    • Fluent in French and English
  • Secondary Traits (‘nice to have’)
    • Experience of understanding business questions and writing appropriate briefs
    • Experience of social analytics and/or NLP tools (Brandwatch/Crimson Hexagon, etc.)
    • Query building experience
    • Some data modelling experience
    • Experience of search & web analytics tools
    • Experience briefing technical teams and being able to translate business objectives into analytical hypotheses
    • Passion for the digital world and its implications for business – A deep understanding of the local social media landscape, influencer marketing, etc. is highly desirable
    • Confident doing things differently and ability to face challenges head-on in times of uncertainty, with a collaborative approach

Unilever est une entreprise engagée en faveur de l’équité, de l’inclusion et de la diversité.  Chaque jour, nous construisons un avenir meilleur pour nos employés, nos consommateurs du monde entier et nos communautés.
Nous sommes persuadés qu’avoir des équipes variées nous permet de répondre à nos ambitions de croissance et d’encourager l’inclusion au sein de l’entreprise. Chez Unilever, nous voulons que chacun apporte son individualité, vous en faites partie ! Si vous avez besoin d’un accompagnement spécifique, faites le remonter afin que nous puissions vous accompagner tout au long de votre processus de recrutement.

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