MAIN JOB PURPOSE:
The role of the Consumer & Market Insight (CMI) function is to show the business where and how to win. This is accomplished through the CMI mission to provide inspiration and provocation to drive transformational growth within Indonesia. This role requires the driving of strategic and transformational action with all key category and country stakeholders. You will be supported by a range of experts (Centres of Excellence) as you become familiar with a wide range of qualitative and quantitative research methods.
In addition to more traditional research methods, to thrive in this digital era brands must constantly monitor the digital/social media landscape. CMI has a key role to play in using this data to help the brand make genuine connections with its consumers; respond quickly to any issues; identify short, medium and long-term category trends, and much more. The successful candidate will be able to demonstrate experience of turning data into insight that helps the business grow. This position would give you the opportunity to develop your skills as an agent of growth and to make a real impact in the lives of the people we serve.
Your responsibilities would include:
Identifying Country/Cross-Category Growth Insights & Opportunities which lead to Transformational Actions.
Distilling insight from primary and secondary research/data to drive growth in the business.
Build and give a clear point of view from analyses as well as the outcome of research studies. You should then be able to articulate this point of view to key stakeholders and drive recommendations going forward.
Independently manage conversations with marketers and senior CMI colleagues, to land/persuade on key business recommendations.
Building knowledge of key markets, the category and consumers to inspire and inform projects; including bringing in and feeding the nuances of the local culture.
Work closely with CMIs Centres of Excellence and agency partners, using various sources of data (including digital) to identify trends, opportunities and threats.
Work closely with Business Unit team in developing strategic thinking and consumer understanding to feed into Indonesia strategic priorities and help drive growth in the business.
Developing your own research skills, making full use of: CMI Portal, CMI Guidelines tools and templates, Training opportunities, coaching/ mentoring from line manager as well as working with Centres of Excellence.
Building own understanding of key business processes e.g. Category / brand strategy, Integrated Brand Planning, Innovation and Renovation, Communication
Be able to work and build a relationship with teams and colleagues within Indonesia CMI, and Business Unit.
A positive attitude and can-do attitude despite the changing demands of changing briefs and difficult deadlines.
Strong communication skills both written and verbal are needed to work with different functions and land insights and messages in a compelling way.
Ability to collaborate seamless & lead across agency partners and internal Unilever teams will be crucial.
Tenacity and resilience.
Curiosity is essential for exploration
Strong attention to detail.
Great observation skills
Market Research Agencies, Advertising Agencies.
Category/Global CMI Team.
Consumer Technical Insight Team.
R&D, Customer Marketing, Finance.
Agency Partners (primarily retail panel, consumer panel and consumer tracking agencies).
CMI COEs: primarily Shopping Insight, People Data Centres (PDC), Country & Category BPI
SKILLS AND EXPERIENCE:
A minimum of 8 years of relevant work experience, ideally with a background in Research / Analytics.
Think strategically – ability to design, develop and land research with impact.
Opportunity spotting skills, with data deep diving abilities.
Analytically minded and numerically oriented.
Capability to derive insights from integration of different data & connecting the dots.
Ability to take a brief and help ensure that the research will deliver what our internal customer needs, not just what they asked for.
Good facilitation skills to be able to build capabilities of CMI & Business Partners through facilitating sessions like for example People voice, Shopping immersion sessions.
Good project management skills
Develop output, which is simple, fact-based rather than fact-filled, focusing on storytelling, recommendations and impact to get growth
Experience of working with continuous research data - retail tracking, consumer panel and tracking data is essential.
Fluent English (verbal & written)
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