Ice Cream Ben & Jerry’s EE & Senior Brand Manager Poland EE

• Lead the development and establish goals for marketing programs for EE/Poland ensuring ability for development and execution to be aligned synergistically with Global/European marketing initiatives, and social mission objectives.

• Be the voice of the brand across the East Europe/Poland Ice Cream community advocating for our 3-part mission model ambitions. Contribute to the development of the knowledge of the brand and the brands role within the category internally and at customer visits.

• Lead business plans for EE, build on our Three Part Mission with a think big out of the box mindset.

• Take full responsibility for the Poland end to end P&L in order to deliver on USG, UPG and profit targets as well as effective budget management.

• Develop and manage the existing and future portfolio in key cities and channels (Primarily IH Supermarket/Hypermarkets, DTC/E-commerce, OOH, Convenience) to achieve long-term growth, sales and profit goals.

• Work with local sales team to identify new distribution (OOH, IH & new channels) and merchandising opportunities for new products, and direct related marketing activities to achieve sales volume and market penetration goals.

• Lead & pioneer in E-commerce (IC-now, Grocery.now, Grocery.com) and lead the digital development of Ben &Jerry’s EE.

• Utilize the reporting of syndicated data (financial), competitive intelligence, and consumer research to achieve business insights and facilitate marketing program development.

• Utilize systems, processes (e.g. S&OP) and communication/reporting methods for performance management, budgets, volume forecasting and marketing programs.

• Exhibit commitment to the company’s social mission and the teams vital role in delivering all three elements of Ben & Jerry's three-part mission statement.

• Deploy relevant SM initiatives adapting the global strategy, utilising global/EU assets and executing it with local relevance. Together with HSM develop future roadmap for social mission model that drive systemic change and social impact.

• Manage relationships with key internal and external partners where relevant (e.g., B-corp, non-profit partners).

• Build relations and collaborate with wider Ben & Jerry’s team and cross functional teams.

• Managing Big events/ workshops /communication to Sales & External clients: Preparation of consumer/shopper/category/channel part based on inputs from other teams; Responsible for presentations of the activity plan (context, objectives, priorities) and trade presentations for the sales meetings.    
  

Key interfaces

• European Head of Business Development.

• Marketing Lead Ice Cream Poland/EE + IC POL/BAL Director.

• EE B&J teams/community (ABM, MM & Cluster Leads).

• Innovation + Digital Team Global/Europe B&J.

• Head of Social Mission B&J EU.

• Poland CSP OOH/Ecom/ICNow + Finance team.

• Head of Retail B&J’s Europe.

• IC East Europe Lead/GM (Mentor/Coach/Business lead support).     
  

WHAT YOU NEED TO SUCCEED: 

Skills:

• Must have strong influence and negotiation skills and be comfortable interacting with a matrix organisation of internal B&J and UL stakeholders and to external customer teams.

• Need strategic thinking with strong financial acumen who is comfortable unearthing + applying insights into actionable plans and articulating them to stakeholders.

• Ability to lead and motivate cross-functional teams & cross-country community.
  

Experiences & Qualifications:

• 3+ years’ experience with exposure in Brand Building, or Category Management. (Product launch, volume planning, business case development, customer sell-in, developing and executing marketing programs in multiple communication platforms).

• Passion to make this world a better place and drive systemic change on climate and social justice.

• Passion to think big, out of the box and inspire others to do the same.

• Experience & ability in full P&L ownership and accountability.

• Excellent competencies in marketing, digital, program development and implementation, leveraging global framework and executing brilliant activation in market, with specific competencies in digital marketing.

• Travel is expected approx. 5% of your time.

• Fluency in English and Polish.