Brand Manager - Personal Care - Algeria

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.  If you are passionate about driving innovative marketing strategies that resonate with consumers and contribute to sustainable growth then this role is just for you!

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

The brand manager is responsible for managing and growing Brand through brand-driven activation, renovation of current core portfolio, guarantee creative excellence, brand consistency and effectiveness.

SUPPORT ON DEVELOPMENT/UPDATE OF THE LOCAL CATEGORY STRATEGY:

- Managing the Category & Brand Audit (6Ps) to understand local consumers behavior/needs and identify root issues and opportunities.

- Identify market, customer and channel category trends, supply chain and financial implications and

emerging consumer and shopper behavior.

- Translate global brand strategy into a strong local 12Q plan based on local job-to-be-done.

BRAND MARKETING PLAN:

- Leads the planification & deployment of the Annual Consumer Activity Plan (ATL/BTL).

- Ensure cross functional teams annual plan coordination with consumer plan, while supporting them by providing relevant brand assets, materials & global best practices.

- In collaboration with Trade marketing team, sets national level brand KPI’s and channel marketing strategy and

identify relevant in-store solutions.

- Deploy consumer activity plan as per the planning in terms of Mass media, Digital & Unmissable on ground activities.

- Monitors brand performance to implement appropriate plan changes.

- Manage brand P&L to drive profitability & unlock investment behind the brands.

- Provides input to volume forecasting, financial updates and monitors key indicators and drivers of

brand performance (6P’s). Recommends solutions and implement improvements to meet annual

targets.

INNOVATION & RENOVATION:

- Ensure landing on-time in-full of innovations/renovations as per the 12Q plan.

- Define innovations product design in collaboration with R&D and procurement.

- Lead the monitoring and reviewing the effectiveness of innovation/renovation program to inform future plans.

- Support cross functional team as product owner by giving clarity on the direction and support on problem solving of daily challenges.

- Ensure successful innovations launch plan hand in hand as 360° plan with trade & customer development teams.>

WHAT YOU NEED TO SUCCEED

Experiences & Qualifications

• Master’s degree in Marketing.

• Strong experience in a similar position, minimum of 3 years.

Skills

• Excellent communication skills.

• Ability to learn fast.

• High bias for action, ability to find creative solutions to problems.

• Consumer centricity.

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• Critical SOL (Standards of Leadership) Behaviors

  • PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.

  • PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.

  • CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.

  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

  • AGILITY: Explores the world around them, continually learning and developing their skills.

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.