ICE CREAM – Media and Digital Performance Director EU/ANZ

Note: Deadline for applying is 23.59 the day before the Job Posting End Date.

UNILEVER IS LOOKING FOR AN ICE CREAM – Media and Digital Performance Director EU/ANZ

Location: The Netherlands (Amsterdam)

Full-time: Yes

Local conditions apply  

For the recruitment of this position, we would like to emphasize that local conditions apply to the position and for this vacancy in principle we will consider candidates based in the set locations. If you are based outside of these locations and you are interested to apply, please feel free to do so but at this stage we will not take your application forward. We will only consider your application if a decision is made to also recruit outside of the set locations.

The Ice Cream division at Unilever is preparing to stand on its own, aiming to become an independent, EUR 8.3 billion publicly listed company by the end of 2025. We’re on a mission to create the ultimate snacking company.​ A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories.​ Because we know, life tastes better with ice cream.​

The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers.​ Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it.​ 

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.  We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.  

We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025.  

We dream big but keep things simple to act fast.​ 

If you want to grow with us, make an impact, and shape the future of Ice Cream, this is the place for you! 

JOB PURPOSE:

As the Media & Digital Performance Director for the Europe Ice Cream business, you will play a pivotal role in developing and unlocking capabilities, alongside crafting effective media strategies. You will be the ‘glue’ of media teams across EU who oversees total plans & performance. Your responsibilities will include ensuring BMI effectiveness, Asset creation ratios %, media budget compliances, optimization to create effective EU&ANZ media strategies & frameworks, fostering innovative content creation and ensuring the alignment of digital marketing initiatives with our business goals. This position is ideal for those who envision themselves as business owners, overseeing media spends, performance,  capabilities take them to the next step. Your expertise in rapid experimentation across channels and product development will be key in determining the most scalable and effective ways to grow our brands within the business context. 

KEY RESPONSIBILITIES:

• Guiding media budgets for P&L:  Inputting, consolidating, aligning with LT and local teams on YTD / YTG media spends to deliver P&L and Asset creation ratio %.  

• Media budget compliances: Ensuring B-smart compliance on brand/campaign level and orchestrating countries accordingly.  

• BMI effectiveness: Be the guardian of BMI (advertising part) and allocated charges. Delivering targeted working media / non-working media. Deliver against ACR% for BU total and key countries by putting targets on Asset creation, SWOP, and asset deployment budgets. Constantly benchmark countries, top brands to each other for further optimization.  

• Measuring performance & effectiveness: continuous (live and PLE) reporting on Digital Marketing & Media KPIs. Measure success of the campaigns on brand level, ROIs, also running MMM studies, cross media analysis.  

• Building frameworks for audience segmentation, Media Investment Strategy, Content Creation Engine, and Others Say Framework. 

• Delivering strategic thought leadership on digital capabilities, including Data Strategy, AI, Social Selling, Gaming, Influencer Strategy, Retail Media, Performance Marketing, and Partnerships. 

• Transformation with AI transforming high cost & effort workstreams with AI; such as TAG adaptations, digital asset creative optimization, audience optimization, data collection on EU level, creating newsletters to engage with the brand community.   

• Pan-EU opportunities; Seeking high scale pan EU opportunities with key partners (Tiktok, Meta, Google, Twitch, Netflix, amazon, HBO) and media partnerships on brand collabs such licensing agreements, TV partnerships/sponsorships, media barters, influencers deal, gaming agreements or retail media deals (aldi/lidl etc) on EU level.  

• Disruptive Media: Enrich the plans by bringing magic with media first/disruptive media ideas such as offline/online connect, multiscreen engagement, gamification, connected outdoors, geo-location techs etc. 

• Driving relationship excellence & upskilling teams & capabilities together with Media Agencies and Digital Partners. For more information. 

WHAT YOU NEED TO SUCCEED: 

SKILLS: 

• Commercial acumen 

• Category Growth (market-making) management  

• Campaign Performance Evaluation & Agility 

• Latest Ad-Formats Awareness & Data-Driven ROI Maximization 

• Consumer Digital Engagement & Purchase Behaviour Analysis 

• Data Strategy Development & Data-Driven Marketing 

• ROI Reporting & Insight Generation 

• Analytics Management & OKR Benchmarking 

• Brand Marketing Investment Optimization 

• Rapid Experimentation & Growth Strategy Expertise 

EXPERIENCES & QUALIFICATIONS: 

​​We are searching for a visionary leader to build and execute our Digital Marketing and Media strategy, spearhead transformation projects to enhance future capabilities, manage agency relations for a competitive advantage, maintain relationships with global digital partners for added value, and drive the performance of digital marketing and media across the global/BU. 

• ​Min +12 years marketing/media experience is required  

• ​Track record in managing complexity and multiple media projects within limited timeframe  

• ​Local media experience with a reasonable amount of campaign execution, KPI tracking, and media deals & media buying experience is preferred  

• ​Experience in working in analytical role and comfortable using analytical tools 

• ​Experience in driving business value from media strategy, media deals & partnerships 

• ​Passion for the social & digital world and it’s implication on business 

• ​Excellent organization communication skills, both written and verbal 

• ​Global marketing experience is preferred, but not mandatory 

• ​Ice cream experience is preferred, but not mandatory​ 

LEADERSHIP:  

• Critical SOL (Standards of Leadership) Behaviors

• PERSONAL MASTERY: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others. 

• PASSION FOR HIGH PERFORMANCE: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for execution and results. 

• TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best. 

• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever. 

• CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers. 

• BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change. 

WHAT IS IN IT FOR YOU?

Unilever is the place where you can be yourself and bring your purpose to life with the work that you do – creating a better business and a better world. We offer an exciting & dynamic work environment where you can make things happen. Furthermore, we offer some great reward and benefits!   

• Attractive total remuneration package; excellent company pension, bonus and share scheme.  

• Flexible cross-disciplinary career opportunities and a wealth of training opportunities & wellbeing resources whenever and wherever.   

• Plenty of company-paid holidays to further ensure your work-life balance is maintained.   

• We encourage an inclusive culture, which comes to life with interchangeable public holidays, paid paternity leave of 6 weeks and our transgender policy.   

• Under the Hybrid Working principles, you will be expected to spend a minimum of 40% in the office or at customers, suppliers or partners to connect and collaborate.  For the time you work from home, we will ensure you are well equipped. When you are at the office, you can enjoy our tasty canteen with prepped food and own products. 

• Informal culture and being the first one trying our new products.    

• My Fitness Plan (reduction on your Fitness Subscription).  

• Home work allowance 

• Company laptop and mobile phone 

• Green Mobility Policy 

EXCITED?

Join Unilever and our team! To apply, you must do so online. Please do not forget to upload your CV and a motivation letter.  Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application.  

Looking forward to meeting you!    

Please note this is a Direct Search led by Unilever. Applications from agencies will not be accepted, nor will fees be paid for unsolicited CVs.   

Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, disability, age, parenthood, pregnancy or any other basis protected by applicable law, and will not be discriminated against.

By highlighting the gender diversity at the workplace, Unilever encourages women equally men to apply. If you look for a job after a long career break or after any type of leave, do not hesitate to apply.

NOTE: Please save a copy of this vacancy for personal use as it will disappear from the website after closing of the role.