Foods Thailand CMI Lead

Job Title: Foods Thailand CMI Lead
Location: Thailand

Job Purpose

The Consumer & Market Insights (CMI) Manager will be responsible for identifying new trends and innovation ideas that support business growth, leading real-time management of innovation projects including post-launch monitoring, as well as piloting new innovation methods & approaches.  He/she will also partner with the Business Unit Leadership team in measuring in-market performance and identifying opportunities to harness growth.

Moreover, he/she is also responsible for Social and Business Analytic (SBA), leading insight discovery and creation through integrated analysis of social, search, rating & reviews, and other data sources.

Main Responsibilities:

• Act as a catalyst to drive analytic driven business decisions.  Serve as the trusted data and research methodology consultant to different functions across the organization.
• Play a key role in driving cross categories insights, portfolio opportunities via using multiple sources of data.
• Blend consumer & market data and other performance metrics (e.g. financial) to look at business performance holistically.
• Drive Category/portfolio Development & Customer Centric Innovation. Lead category portfolio strategic analysis: provide insight and identify business opportunities from market understanding & analysis
• End to End management of research processes, including
  • Analyze and diagnose the business to identify critical questions and knowledge gaps to  develop a full CMI learning plan, recommending the optimal research methods and plans to close the knowledge gaps
  • Lead research projects and partner effectively with research agencies
  • Lead research debrief and discussions with key stakeholders, and effectively influence business decision makings
  • Able to transform findings into powerful and actionable recommendations (CMI POV)
  • Integrate and consolidate multiple sets of quantitative and qualitative learning to create more impactful insight solutions
  • Design and facilitate insight and strategy co-creation workshops with internal business partners and external consumers/operators to secure the IMPACT OF the insights. CMI work does not end with presenting the results, but when securing action from the teams.
• Embrace new tools and methodologies, piloting new methods & approaches towards more agile research that is fit for purpose
• Ability to identify key areas that CMI can play an even stronger role in business discussion & decision, and turn to systematic approach via leveraging CMI capacity, data and tools.
• Ability to design, co-design, develop new methodology with support from internal / external partners.

Experience & Qualification:

• At least 5 years work of managerial experience in market research, CMI or marketing
• Experience in FMCG business; Experience in Food & Beverage related categories are preferred
• Experience in Digital marketing and eCommerce related projects are preferred
• Strong analytical thinking and communication skills to present clearly, simplify complex topics and influence decision-making 
• Fully operational with analyzing any type of research data (retail audit, consumer panel, brand tracking, strategic research) and synthesizing different data sources to identify growth levers or diagnose performance
• Good knowledge of market research fundamentals – design and management of qualitative and quantitative research, particularly mix development
• Experience in “storytelling” in a corporate context, and crafting clear, compelling messaging – including presenting the output in both PowerPoint presentation format as well as delivering the insights verbally
• Innovation research experience and Digital skill a must
• Passion for the digital world and its implications to the business
• Experience in social listening, search tool is a plus
• At ease in a facilitation role – helping to stimulate idea generation, thriving to co-create ideas with the Business
• A team player – highly collaborative, accountable, open minded who likes to work in a rapid and agile way
• Passion for innovation, trends and creativity
• Care deeply – acute ability to put human first and ‘be in the search mode’ to unleash true human needs, adding value to people’s lives
• Have learning mindset and embrace change
• Language skills: Fluent in Thai and English communication and business presentation

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.