Job Description:
The role is responsible for developing and leading thought leadership and category growth for the Beauty & Well-being business with integration of shopper, customer, and channel insights, and deployment of customer facing category strategies.
Role & Responsibilities:
Create category strategy development & guideline, focusing on pack & place.
Analyze EPOS sales data, consumer & shopper insight to identify opportunities in maximizing business across existing and new channels.
Co-Developed innovation launch pack with marketing team since campaign development, financial P&L, channels & activation plan, pack, price, promotion suggestions
Ensure On time in full (OTIF) NPD launch into market with readiness in all touchpoints e.g. POSM management, sufficient pipeline volumes planning on time promotional calendar
Provide promotion guideline and rules based on learning from post-evaluation and deliver category objectives.
Coordinate with cross-functions to implement category plan across channels.
Evaluate and review implemented marketing activities for developing future plan.
Ensure Brand standards for channels are adhered to. E.g. consistent use of brand key visuals, customer activation themes aligned with brand activation
Ability to collaborate across multiple teams and functions including CD, Marketing, Supply Chain and Finance.
Develop medium to long term category & channel growth plan utilizing market data to frame +1 Year strategy through Go-to-Market plan (GTM)
Experiences & Qualifications:
Bachelor’s or master’s degree in job related field.
At least 5 years of trade marketing, category analyst and FMCG environment experiences.
Experience in beauty industry/company/channel is a plus.
Candidate from market research also welcome to apply.
Ability to analyze large amounts of data.
Excellent in English and Thai.
Good in presentation and negotiation.
En tant qu'employeur responsable et inclusif, Unilever est attentif à la diversité et à la mixité de ses équipes. Nos recruteurs sont engagés et veillent à l'application de processus de recrutement non-discriminants.
Tous nos postes sont ouverts aux personnes en situation de handicap et Unilever accompagne ses collaborateurs dans la mise en place d'éventuels aménagements de poste et de dispositifs d'accessibilité.
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