Assistant Brand Manager – Lakme

Job Title: Assistant Brand Manager – Lakme Colors [Designation may differ based on candidature fitment]

Work Location: Mumbai HQ

Function/BU: Beauty & Wellbeing, Marketing

The Assistant Brand Manager will be responsible for driving Lakme Cosmetics' social media presence and executing influencer marketing campaigns to build brand love, high organic engagement, and consideration. They will work closely with internal brand stakeholders, social media agencies, and Influencer marketing partners to deliver high-quality, on-trend, and impactful content across platforms.

KEY RESPONSIBILITIES:

• Social Media Management – Lead and co-partner with social media agency to conceptualize and execute content calendars across Lakmé’s social platforms, ensuring alignment with brand campaigns, culture, communities, and trends.
• Influencer Partnerships – Identify, onboard, and manage relationships with creators (from micro to celebrity) to deliver effective collaborations for quarterly JTBDs.
• Campaign Execution – Drive campaign management (briefing, content review, approvals, go-live, performance tracking).
• Analytics & Optimization – Leverage analytics platforms like Traackr, Adfluence, Google Trends, and more to track category conversations, social metrics, and recommend optimizations.
• Trend Spotting & Innovation – Stay updated on beauty, pop culture, and social media trends to create fresh, relevant, and engaging content strategies.

PREFERRED SKILLSETS:

• Social media & Content Fluency – Healthy platform understanding of Instagram, YouTube, Pinterest, and emerging platforms, with an eye for beauty content and cultural trends.
• Influencer Marketing Expertise – Ability to identify the right creators, conceptualize campaign partnerships, and manage campaigns end-to-end.
• Analytical & Executional Rigor – Comfortable with campaign data, tracking KPIs, and ensuring flawless, detail-oriented execution.