Assistant Customer Marketing Manager-Modern Trade

Job Title: Assistant Customer Marketing Manager-Modern Trade

Function: Customer Development - Sales

Work Location:  Mumbai HO

Why we exist?

We believe life tastes better with Ice Cream. We exist to bring the power of ice cream to more people, in more places, in new and unexpected ways. As our founder Mr Wall's already said in 1922, ‘By taking pleasure seriously”. We truly embody this and are creating the world’s largest IC company to accelerate these extraordinary ice cream experiences for more people around the globe.

About the company: Unilever, world’s 3rd largest CPG company with revenues of $60mn, has announced the spinoff of its Ice cream business group and form an independent company.  Ice cream as a business system has very different character & a distinct business system when compared to other Unilever categories as it requires a dedicated cold chain GTM, it’s an impulse category and needs larger distributive and multichannel OOH footprint, needs agility to manage seasonality and rigour in front end execution.

This bold move leads the creation of an iconic pure play ice cream company “MAGNUM IC Company” which operates in 80 countries with a revenue scale of $9bn globally, headquartered in Amsterdam. Magnum IC Company houses world’s most iconic brands like Magnum / Ben & Jerry, Cornetto, Breyers ,Walls and Grom. This separation gives us boost to accelerate fast in the highly attractive $1 trillion snacking and refreshment industry, growing consistently globally.

Magnum IC Company in India: In India, Kwality Wall’s (brand of Hindustan Unilever) is a large IC business with national presence. The HUL board has approved the demerger of Kwality Walls India business as a separate listed entity. Hence KWIL will be 100% part of the Magnum IC company with its India head office in Mumbai.

  The Role       

  Description of the Role

Channel Marketing is combination of Trade Marketing/Shopper Marketing & Analytical Rol. The right candidate for this role needs to be good at analytics and maintaining a great & positive working equation with his/her stakeholders. The role requires to be process oriented, high discipline with timelines and a very strong business understanding.

• Assist in planning of Sales Numbers at Branch,  and Sku level for the category
• Manage channel programs for retailers/distributors by keeping a close track on key performance matrix & plan for suitable course correction if any
• Track competition schemes, channel, and loyalty programs for the category
• Handling Entire Consumer finance for the category & plan for special schemes during festivals
• Responsible for forecasting sales trends & complete end to end business analysis
• Shopper Marketing Increase Brand Visibility at shop floor thru Various Activity and Ideation
• Manage and track POSM & brand assets at National level
• Budget Management Constant interaction with key & multiple stakeholders to understand their business plans & plan for trade promotions as per Plan.
• Plan New Launches GTM for the Brand
• Manage data for the business & support business functions on key data sets – Primary, Secondary & Tertiary.

        Scope of work

• The ACMM (Assistant Customer Marketing Manager) should have thorough understanding of trade & channel programs, its ways of working & category management.
• The ACMM (Assistant Customer Marketing Manager) job requires him/her to have an very good interpersonal skill because he/she needs to interact and work proactively with multiple stakeholders & maintain sound relationship.
• Person should be a very good team player as they will be working with both multiple stakeholders.
• Must have a bend towards being data centric and ensuring that the business is driven and supported by data and insights.

Qualification

• MBA/PGDM degree in Sales/ Marketing with 5+ years of experience of relevant experience
• Strong Excel & Analytical Skills
• Should be well versed with Numbers & timeline adherence in critical