Brand Executive, Be Beautiful

Job Title: Brand Executive - Be Beautiful [Designation may vary based on candidature fitment]
Work Location: Mumbai HO
Function: Beauty & Wellbeing, Marketing

BUSINESS CONTEXT
Be Beautiful is a dynamic editorial beauty content platform with a strong presence across Instagram, YouTube, and our website. We create engaging, inspiring beauty content that connects with audiences and drives brand partnerships while maintaining editorial excellence.

ROLE OVERVIEW
We are seeking a versatile and detail-oriented Brand Executive to join our team. This role is perfect for a multi-talented professional who thrives in a fast-paced environment and can seamlessly manage both creative and analytical responsibilities across our digital ecosystem.

KEY RESPONSIBILITIES
Social Content & Brand Partnerships

• Execute brand briefs with precision and creativity
• Manage IP asset execution, ensuring brand guidelines compliance
• Coordinate and execute IPs and Covers asset execution
• Handle sample coordination with beauty brands and PR agencies
• Oversee business-as-usual (BAU) content operations
• Integrate shoppability products seamlessly into content
• Implement and monitor SMO strategies to improve organic visibility
• Conduct monthly performance checks and optimizations
• Develop and implement YouTube SEO strategies
• Launch and manage new social platforms and presence

Website Management & SEO

• Oversee day-to-day content operations and management
• Implement and monitor SEO strategies to improve organic visibility
• Optimize content for search engines while maintaining editorial quality
• Conduct regular SEO audits and implement improvements

Media & Asset Management

• Manage and organize media assets across all platforms
• Ensure brand consistency across all digital touchpoints
• Coordinate asset delivery for various campaigns and projects

Brand Management, Analytics & Reporting

• Compile and analyse all performance reports and maintain key metrics
• Support in expanding the footprint of the brand

REQUIRED QUALIFICATION:

• Bachelor’s degree in marketing, Communications, Digital Media, or related field
• 3-4 years of experience in digital marketing, brand management, or content operations
• Excellent project management and coordination skills
• Strong attention to detail and ability to manage multiple priorities
• Familiarity with influencer marketing and brand partnerships
• Knowledge of e-commerce and shoppable content integration
• Preferred understanding of SEO principles and best practices
• Keen eye for design and aesthetics

SKILLS & COMPETENCIES:

• Digital Savvy: Deep understanding of digital platforms and emerging trends
• Analytical Mindset: Ability to interpret data and translate insights into action
• Creative Problem-Solving: Innovative approach to content and campaign challenges
• Communication: Excellent written and verbal communication skills
• Organization: Superior project management and multitasking abilities
• Adaptability: Comfortable working in a fast-paced, evolving environment
• Brand Awareness: Strong aesthetic sense and understanding of brand voice