Global Assistant Brand Manager- Dove Premium Portfolio

Job Title: Global Assistant Brand Manager – Dove Premium Portfolio (Brand Development)

Work Location: Mumbai HO

Function/BG: Personal Care, Marketing

BUSINESS CONTEXT:

Dove is a €6Bn brand globally with play in categories across Skin Cleaning, Deos, Hair & Skin. The brand is synonymous with changing the standards of beauty, apart from superior products that are loved by more than a billion consumers worldwide. This role would be in the Dove India BG Skin Cleansing team, which would entail building the future core of the €100Mn India portfolio.

Dove is focused on expanding its super premium portfolio in India by tapping into new growth opportunities and emerging formats. We are looking for someone to:

• Liaison with agencies to develop the communication strategy for the super-premium mix and create social social-first brand experience toolkit for deployment on digital platforms.
• Develop end-to-end super premium mixes. This would include end-to-end project management, working closely with cross-functional network teams, and delivering the projects OTIF.

Core aspects underpinning all skills: Social first thinking, creativity, empathy, Obsession with brands & consumers, sense of aesthetics, analytical & rigour.

Primary Skills/ Competencies:

Mix Design & Execution

• Create the comms strategy for the brand and bring it to life across all campaigns based on true consumer insights.
• Work with creative agencies and production houses to bring alive brand JTBDs through the process of issuing briefs, providing feedback, consumer testing, and final production.
• Create digital brand Experience toolkits to enable 360 deployments of campaigns across multiple media channels.
• Collaborate with R&D to create winning products on core and innovations to help drive greater loyalty.
• Create pack designs with design agencies based on consumer insight and trade/channel realities.

Project Management

• Work with R&D, Supply Chain, and finance teams to bring to life the innovation pipeline and ensure the timely delivery of projects.
• Ensure timely delivery of projects and help deliver business metrics of turnover, gross margin, and share.
• Co-create mixes with partners across all functions, both internal (R&D, SC, Finance, Procurement, etc.) and external (Creative, Pack Design, Consumer Research).

Consumer Intimacy

• Put the consumer at the heart of all strategy and execution.
• Identify real consumer problems and solve them using insightful innovations & impactful communications to drive brand growth.
  

Required Qualifications:

• Strong consumer intimacy to unravel true consumer insights.
• Experience in working with cross-functional teams, both internal and external.
• Understanding of the premium consumer in India
• Minimum 4+ years of experience in marketing 
• Strong Project Management skills.
• Monitors progress & takes action.