Associate Director, Marketing Demand Generation

ABOUT UNILEVER

Established over 100 years ago, Unilever is one of the world’s largest fast-moving consumer goods companies. We are known for their premium brands and creating culturally relevant brands that build desire at scale. Unilever is made up of 128,000 people across the world. More than 3.4 billion people use our products, from our iconic portfolio of brands, every day in over 190 countries.
Our brands operate in four business units – Beauty & Wellbeing, Personal Care, Foods & Home Care – each with a clear vision. In Home Care globally, with our unmissable portfolio of well-loved brands, we believe it is on us to make the future brighter for the billions of people we serve, irrespective of where they are in the world.

Sustainability has long been a priority for Unilever. Our approach has evolved to keep pace with economic, environmental, and social changes. What has not changed is our commitment: sustainability is a strategic imperative for their business.

We’re transforming our business to deliver best-in-class performance and have more impact in our four priority areas. We’re taking action and making progress on climate, nature, plastics, and livelihoods.

ABOUT UNILEVER HOME CARE NORTH AMERICA
The Home Care category in North America is one of the largest markets in the world, with an annual consumption value of approximately $33 billion. Unilever North America’s Home Care business holds approximately 1% of the market share. Despite its relatively small size, this business unit plays a critical role in Unilever’s global Home Care strategy due to its substantial market size and its potential for exponential growth, insights, and triple bottom line. Our culture credo is Care. Grow. Matter. because we know our growth equals impact. We have a bold ambition to double our business by 2030, thus doubling the homes we impact. We are singularly focused on this ambition, aiming to build what’s next, put more good in more homes and win well, together. Homecare North America Headquarters are based in Burlington, Vermont with a satellite office in NYC, home to The Laundress.

Seventh Generation
Seventh Generation is the largest brand within the NA business unit, with an annual turnover accounting for 92% of business unit turnover. Seventh Generation was founded in 1988 on the belief that business can and should be a force for good, built on the principle that in every deliberation they must consider the impact on the next seven generations.

Our mission is to transform the world into a healthier, sustainable, and more equitable place for the next seven generations. The #1 brand leader in the green homecare products industry, Seventh Generation creates effective, safe, bio-based products that benefit both families and the environment.

Better products are created through a commitment to a better, more sustainable way of operating—a model that safeguards both homes and the planet. This principle sits at the core of how and why the company operates. Ultimately, the purpose of the business is to demonstrate that transforming the world is possible when people, planet, and profit are aligned, however, this consumer is interested in AND not OR. It works AND it is safe for my family AND better for the planet.

The Laundress
The Laundress is a luxury fragrance Home Care brand. The pioneer in luxury laundry, The Laundress is inspired by a passion for taking extraordinary care of clothes through superior cleaning performance, fine fragrances, fabric care expertise, and elevated customer experiences. This position does not have direct responsibility for The Laundress, but will be key to share learnings and synergies and vice versa.

WHAT YOUR MAIN RESPONSIBILITIES BE
This role offers an incredible opportunity for a dynamic, results-oriented marketer to lead demand generation for Seventh Generation. As Associate Director, Demand Generation, you will be responsible for designing and executing strategies that drive consumer engagement, accelerate conversion, and deliver measurable growth leading through social first and PR but driving end to end. You’ll lead integrated marketing programs across channels to create in-year demand while partnering closely with innovation teams to ensure long-term brand success for Seventh Generation. This position reports directly to the CMO, Home Care North America and is a key member of the Marketing Leadership Team for HCNA.

BIG DELIVERABLES

• Develop and execute a bold, consumer-centric, social-first marketing & PR strategy that drives growth and consumer recruitment, expands brand mission, and increases market share through integrated campaigns.
• Leverage consumer insights, social listening, and competitive analysis to anticipate needs and design authentic, culturally relevant programs and messaging.
• Direct agency and partner relationships and leverage all AI tools available to deliver best-in-class marketing across the consumer journey.
• Lead an always-on content approach, ensuring agility and relevance across social platforms, influencer partnerships, and community engagement.
• Manage and optimize demand creation budgets to achieve profit targets and maximize ROI, with rapid iteration based on real-time performance data.
• Partner with Customer Development, Ecommerce, and CMI teams to align brand vision, optimize ROI, and activate learnings quickly across the funnel.
• Own brand identity and visual standards alongside the CMO and head of dComm. Ensure an uncompromising consistent brand experience across all consumer and customer touchpoints, with social as the lead driver.
• Lead the Demand Creation team and establish team structure and operating rhythm, providing clarity, tools, and accountability for success in a fast-paced, social-first environment. Drive performance and impact through prioritization, coaching, and a purpose-fueled team environment.

WHAT YOU WILL NEED TO SUCCEED

EXPERIENCE & QUALIFICATIONS

• 7-10 years of marketing experience with increasing responsibility in innovation and demand creation.
• A demonstrated track record of progressive leadership in CPG, delivering brand growth and social impact
• Superior leadership, passion for high performance, and desire to be a talent catalyst. Track record of being an active participant in the culture and mission.
• Previous leadership of social-first teams and marketing strategies
• Experience leading impactful content creation across internal and agency teams to develop impactful brand communication, connecting the brand to culture, driving earned reach and improved ROI.
• Expert analytical and quantitative skills. Must have the ability to analyze and extrapolate meaning from data, translating it into insights and actionable plans.

Mindset and Behaviors:

• Build what’s next, win well & more good in more homes
• Passion for challengers and culturally relevant brands
• Ability to radically innovate while practically navigating a multi-stakeholder and matrixed organization
• Outcome-oriented with a bias for impact with speed
• Ability to represent a brand authentically
• Ability to join dots to create a holistic strategy across functions, activities, and workstreams
• Ability to both influence up for impact while rolling up your sleeves and co-creating, working and teaching a team
• Drive accountability, both personally and across teams, in a way that inspires and creates excitement
• Ability to be based in Vermont, with travel up to 25%

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At Unilever, inclusion is at the heart of everything we do. We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee.

Unilever is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities.

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If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.