Axe & Ego Marketing Assistant

Function: Marketing

Work Level: 1C

Scope: México

Location: Bosques

As Brand Coordinator for AXE and Ego, you will play a key role in shaping brand demand and desire at scale. From executing point-of-sale activations to driving digital-first campaigns, you will support the end-to-end marketing operation of one of the most iconic brands in the portfolio. This role will give you hands-on experience in brand building and the opportunity to contribute to one of Unilever’s most exciting global partnerships: the FIFA World Cup 2026.


Responsibilities

• Support the execution of brand activations during FIFA World Cup 2026.
• Deploy social-first campaigns to achieve communication objectives while optimizing key metrics.
• Manage the PR and content creator strategy, leveraging digital and culturally relevant consumer trends.
• Execute point-of-sale (POS) plans to drive awareness and conversion.
• Define and implement the e-commerce strategy across omnichannel and pure player marketplaces.
• Support the rollout of the brand innovation funnel and development of branded packs.
• Bring creative and consumer-focused solutions to generate demand and build brand desire at scale.
• Collaborate closely with cross-functional teams to ensure smooth daily operations.
• Coordinate and manage relationships with external agencies.


Key Skills And Qualifications

• Bachelor’s degree in marketing, business administration or related fields.
• Proficient in English, computer skills and Microsoft Excel.
• Strong communication skills, time management, and stakeholder engagement.
• Commitment, accuracy, efficiency and accountability
• Desired previous experience in marketing roles.
• Creative, consumer focused mindset, social media native and onboard on latest digital trends.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.