SHOPPER EXPERIENCE & INNOVATION SPECIALIST

Scope: Local

Location: Bosques

Terms & conditions: Full time position. Hybrid

ABOUTUNILEVER
Unilever is the place where you can bring your purpose to life through the work you do, creating a better business and a better world. You will work with beloved brands that improve the lives of our consumers and the communities around us. You will lead innovations, big and small, that will help our business win and grow. You will learn from brilliant business leaders and colleagues who will mentor and inspire you to become the best version of yourself

JOB PURPOSE 

• The Shopper Experience & Innovation specialist Supports Brand Leads in creating integrated brand plans.

• Lead in developing and executing Brand activations, shopper & retail experiences (POS materials artwork, in-store activations).

• Develop & execute local & global innovations in market

MAIN RESPONSIBILITIES

• Develop and execute innovative and engaging brand experiences that connect with the target audience, reinforce brand positioning, and drive measurable results.

• Lead the planning and execution of in-store activations, events, and retail experiences, creating memorable moments that enhance the shopper journey and drive sales.

• Collaborate with the Influencer Marketing, PR and Content team to integrate partnerships into brand experiences, leveraging their reach and engagement to amplify events and generate content.

• Manage external agency relationships, providing clear briefs, overseeing creative development, and ensuring seamless execution within budget and timeline parameters.

• Analyse the performance of brand experiences, tracking key metrics such as attendance, engagement, social media buzz, and sales impact to measure ROI and inform future strategies.

• Responsible for innovation planning (follow up of gantts and insight sharing) with the global brand team for in market deployment.

• Responsible for locally developed projects, including the follow up in gantts to make sure it gets to completion.

• Clarity of Brand’s SOM performance and capturing new opportunities based on market’s and brand performance.

WHAT YOU NEED TO SUCEED

Experience

• Proven Experiential Marketing: Typically 3+ years of experience directly conceiving, planning, and executing brand activations, ideally with a digital-first approach.

• Track Record in Beauty (preferred): Experience within the beauty industry or with beauty brands is highly advantageous, understanding the target audience and trends.

• Shopper Journey Optimisation: Demonstrated success in analysing and improving customer experiences across multiple touchpoints (online store, social media, etc.).

• Project Management Prowess: Evidence of managing complex projects with multiple stakeholders, budgets, and timelines, ensuring successful delivery.

• Digital Marketing Exposure: Familiarity with digital marketing channels, tactics, and their role in amplifying brand experiences.

• Data Analysis Skills: Comfort using data to track activation performance, measure ROI, and inform future strategies.

Other

• Retail Experience: If the role has a physical retail element, experience with visual merchandising, store design, or in-store events is valuable.

• Agency Background: Working at an experiential marketing agency can provide diverse experience across multiple brands and projects.

ARE YOU INTERESTED?
Please apply through this portal, as applications sent via email will not be processed. By applying for this position, you confirm that you have informed your direct manager and that you are at a point in your Unilever career where it is appropriate to apply for other roles.

Unilever values diversity and encourages applications from people of all backgrounds! This means giving full and fair consideration to all candidates and supporting the ongoing development of all employees, regardless of age, disability, gender reassignment, race, religion or beliefs, sex, sexual orientation, marital or partnership status, pregnancy, or maternity.

We are committed to making any reasonable adjustments necessary to provide a positive and barrier-free recruitment experience. If you need additional information or reasonable accommodations to help you show your best self during this process, please contact your Talent Partner.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.