Ice Cream US Consumer Insights Manager Super Premium

JOB PURPOSE:

Are you a consumer and market insightsprofessional who loves topartner with cross-functional teams to drive brand growth?  In this role,you will partner with the innovation and operations teams based in the US on iconic and beloved brands such as Talenti, Magnum and Yasso.  This role also partners closely with Analytics & Growth Consumer & Market Insights (CMI).

KEY RESPONSIBILITIES:

• Uncover insights to drive short- and long-term brand strategies that help achieve business goals

• Partner with stakeholders to align all research projects to the priorities of the US Ice Cream team and communicate actionable insights shaping innovation, communication, and in-market activations

• Translate internal business questions into qualitative and quantitative projects, including refining the initial ask and asking the ‘right questions,’ working through potential hypotheses to leverage the right methods

• Lead a range of projects including qualitative, quantitative, social listening and agile AI methods, plus weaving brand equity, panel and point of sale data to paint a full picture for insights inspiration of innovation, communication, strategy development and customer relationships

• Leverage analysis and understanding of growing brand equity and how it can lead to competitive growth

• Synthesize learnings on these brands to inform yearly planning cycle (jobs to be done, brand strategic plans, marketing plans)

• Support with retailer sell-ins and key meetings

• Blend relevant macro and category trends together with social trends to inspire innovation development that creates growth 

• Utilize foundational category understanding such as demand moments, segmentation, Point of Sale analysis and Purchase Panel data to ensure brand plans align with current and future category opportunities

• Champion greater consumer connectivity and deep, rich insights work to inspire stronger consumer engagement through innovation and marketing activities

• Develop strong relationships across marketing (innovation and operations), R&D, CTI, and creative agencies in order to truly put the consumer voice at the heart of everything we do

WHAT YOU NEED TO SUCCEED: 

Leadership:You will lead CMI for your respective brands and also manage one associate. At all times you will bring the consumer to the forefront for the team. You will need to leverage this understanding to strategically influence your key business partners

Passion for High Performance:  The role is much more than a project-based one. Acting with an owner’s mindset, you will look for ways to bring growth opportunities to the cross-functional team.  

Research Expertise & Project Management: Strong experience with fundamental quantitative and qualitative primary research methodologies, syndicated data, social listening tools and analytic approaches.Strong skills in project management, end-to-end management of the research process. Manage external suppliers to execute research projects efficiently.

Insight Generation &Leveraging Research: Ability to leverageresearch and data sources to deliver actionable learnings and insights against key business objectives and questions. 

Business Acumen:Demonstratebasic knowledge of CPG landscape and develop category expertise. Exhibit proficiency in identifying opportunities for growth and optimization on our brands

Transformational Storytelling: Persuasive storytelling skills and experience with weaving insights from multiple data sources into a cohesive and compelling narrative. 

EXPERIENCES & QUALIFICATIONS: 

• Minimum 7years of relevant insights & research experiencerequired

• Bachelor’s degree required

• MS Office proficiencyrequired

• Experience with POS and Panel Data (Circana, Numerator, NIQ) preferred

• Positive attitude with history of dependability, resourcefulness and goal orientation

• Passionate, Curious attitude, Strong interpersonal skills, Flexible, and Team player

• Experience in CPG is a plus

LEADERSHIP:  

• Critical SOL (Standards of Leadership) Behaviors

• PASSION FOR HIGH PERFORMANCE: Generates intensity and focus to motivate people to deliver results at speed.Takes personal responsibility and accountability for execution and results.

• PERSONAL MASTERY: Sets high standards for themselves.Has emotional intelligence to take feedback and build empathy for others.

• CONSUMER LOVE:Invests time inside and outside to understand the needs of consumers.

• AGILITY: Being curious, courageous, and adaptable to change, constantly learning and experimenting to drive performance

#TMICC

Pay: The pay range for this position is $99,760 to $149,640. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. 

Bonus: This position is bonus eligible. 

Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. 

ADDITIONAL INFORMATION

As publicly announced, Unilever will separate its Ice Cream business which is expected by the end of 2025. This role will transfer to the new Ice Cream company. 

Unilever embraces diversity and encourages applicants from all walks of life. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.   

For the recruitment of this position, we would like to emphasize that local conditions apply to the position 

ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?

To apply, you must do so online. Please do not forget to upload your CV and a motivation letter.   

Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application. 

Disclaimer 

Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. 

We take pleasure seriously. Join the Ice Cream team now!