Ice Cream US Paid & Organic Search Associate Manager

Location: Englewood Cliff, New Jersey

Terms & Conditions: Full time

If you want to work for a global, leading Ice Cream player with €7.9bn Turn Over in 2023, come join Unilever Ice Cream! The Ice Cream business is operating in a highly attractive category, as we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. We have strong brands equities: 5 of top 10 selling brands including Wall’s, Magnum, Ben &Jerry’s. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November 2025.

Ice Cream has distinct characteristics from Unilever’s other operating businesses and the growth potential of Ice Cream will be better delivered under a different ownership structure. As Ice Cream company we are committed to developing and nurturing talent as we build our diverse and inclusive culture. You will have ample options for career growth and exploration, allowing you for you to explore roles and opportunities across the new organisation. Your career development will be a priority for us, and we are dedicated to supporting your growth journey within the new company. We hope that you will want to build the new chapter of our Ice Cream history together with us.

JOB PURPOSE:

The role will be grounded in three core pillars:

SEARCH STRATEGIST AND BUSINESS PARTNER – Translation of digital business priorities into a holistic SEO and SEM strategy to accelerate growth across digital platforms at the brand level.  Partner with Brands, Customer, Shopper and Media leads to develop search strategies that drive consumers through the funnel to conversion and align with brands key jobs to be done.   

More than 65% of purchases start with search and where consumers once filtered all of their search inquiries on a single platform (google), there are now many “search” platforms to have strategies against. Creating a holistic search strategy that alters content strategies to align to the various channels, algorithms and consumer intent is crucial for success. This includes but not limited to traditional search channels (Google, Bing), social search (Tik Tok, Instagram), marketplace search, AI engines and more.

• Key Business Partners: build relationship internally and externally to drive search innovation with cross functional and marketing partners ensuring innovation is solving for issues at hand, proper onboarding in place and continuous education 
• Brands: understand brand objectives, business goals and holistic media plans to develop proper customer specific supporting search strategies throughout the marketing funnel both organically and paid efforts. 
• Retail and Shopper teams: understand retailer specific business goals and holistic marketing strategies to ensure search strategies and efforts align with overall business priorities and assortment nuances.
• Digital marketing and media teams: collaborate, share, and learn from our digital counterparts. Often this involves testing new capabilities, collaborating on reporting creation and optimizations, setting and refining guidance and thresholds and many more innovative and creative projects. 
• External Search Agencies: Paid and organic search agencies and content creation teams to facilitate and collaborate on extension search plans and strategies across the entire Ice cream brand portfolio.

EXECUTION POWERHOUSE – Implement, iterate, and optimize search to support business goals.  Develop best practice for SEO and SEM strategy, execution and required agency and data/tools support.  Strong partnership with search and media agency to deliver best in class resources, ways of working and associated tools and data/reports to maximize performance. 

• Demonstrate accountability for you and agency partner to drive search performance specific to defined and aligned KPIs (CTR and CPC goals, SoS, SoV, increased visibility, etc.) rooted in data by ensuring adequate reporting and optimization suggestions are occurring from agency to brand and media teams on an always on basis 
• Manage and evaluate the performance of the Search agency(s), ensuring delivery is in line with SOW and measuring performance with regards remuneration, this will include managing and implementing feedback from key stakeholders 
• Development of proper search briefing templates, process, and ways of working, with agency, brand, and cross functional teams to align with strategy and business goals  
• Stewardship and sharing of search performance with key UL stakeholders and leadership team 
• Championing educational and upskilling sessions for larger marketing and ecommerce organizations 

PROFESSOR – Educate the organization inclusive of Senior Leadership on the search strategy, platform nuances, ecosystem, and capabilities.  This ever-changing landscape with continued Unilever learning will be enabled by timely and relevant training and sharing of learnings as well as challenges. 

• Educate key stakeholders along the way to land best practice and identify step up opportunities for brands 
• Surface trends, consumer sentiment, category nuances and learnings to cross-functional partners within innovation, operations for integration into future planning and road mapping 
• Create learning sessions, in conjunction with internal and external partners, to share both broad ecosystem content and detailed measurement that matter for search efforts and workstreams 

WHAT YOU NEED TO SUCCEED:

• You ask questions- a lot of questions. High performers seek clarity and clarity is provided through asking thoughtful questions, collaborating with experts, and learning how different areas of the business impact one another. 
• You are a friend & a partner combined. You’re thoughtful about your relationship with your agency partners and internal counterparts to drive the business and build strategic working relationships. 
• You can think big picture and small picture. Data is your best friend and you’re close to the numbers – this allows you to pivot your strategy and back up your findings but able to leverage larger learnings just as effectively 
• You are a pioneer. You know there’s a lot of unknown in this space, and you’re okay with that. You embrace the new and explore innovation with excitement and curiosity, especially in the space of artificial intelligence and the impact of that capability on the search landscape and consumer behaviors 
• You are a teacher and a source of expertise. Knowledge is power so unleash it on the organization and agency teams to exponentially grow the business and grow your area of expertise.  
• You’re a student. The idea of constantly learning new skills and immersing yourself in the search, ecomm and digital landscapes gets you excited. 
• The unknown doesn’t scare you. The answers aren’t always there – you can work through white spaces without breaking a sweat. Ambiguity is an opportunity to take lead, define and own. 

Excited?  You should be.  This role allows you to make a big impact through meaningful value creation.  In this ever-evolving space, thinking big & thinking fast will help the Ice Cream brands sustain their competitive advantage within the search space. 

EXPERIENCES & QUALIFICATIONS:

• Bachelor’s Degree in marketing or related field (Master’s Degree welcomed) 

• A minimum of 3-5 years of relevant work experience 

• Working knowledge of search capabilities/tools/KPIS/SEO and SEM best practices 

• Experience with key search tools such as data impact, SEMrush, power BI, etc. 

• Ability to operate both strategically and tactically in a high-energy, fast-paced environment 

• Eager to take smart risks and champion new ideas 

• Not afraid of failing or asking for help- we have a very strong team mentality and leverage all resources available to get the job done well 

• Ability to analyze and propose data-driven solutions, with exceptional attention to detail 

• Communication and collaboration skills that enable you to earn trust up, down, and across the company 

• Willingness and ability to educate and upskill internal colleagues on search innovation, best practices, landscape changes, nuances, and search’s great impact to the business 

• Experience in fast moving consumer goods preferred 
• Content strategy and consumer insights experience and expertise

LEADERSHIP: 

Critical SOL (Standards of Leadership) Behaviors:

• PERSONAL MASTERY: You set high standards for yourself themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.
• PASSION FOR HIGH PERFORMANCE: You motivate people to deliver results at speed and takes personal responsibility and accountability for execution and results.

Pay: The pay range for this position is $83,200 to $124,700. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. 

Bonus: This position is bonus eligible. 

Long-Term Incentive (LTI): This position is LTI eligible. 

Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.  

retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.  

What We Can Offer You 

Meet the Women of Customer Development | Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Life at Unilever | Careers with Purpose | World Class Career Development Programs | Check Out Our Space | Focus On Sustainability