Category & Execution Manager OOH

Looking for Your Dream Job? Join The Magnum Ice Cream Company!

Scope: Local, Finland

Location: Helsinki, Finland

Terms & Conditions: Fixed-term (12 months)

The Ice Cream division at Unilever is preparing to stand on its own, aiming to become an independent, EUR 8.3 billion publicly listed company by the end of 2025. We’re on a mission to create the ultimate snacking company.​ A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories.​ Because we know, life tastes better with ice cream.​

The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers.​ Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it.​  

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.  We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.  

We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025.  

We dream big but keep things simple to act fast.​ If you want to grow with us, make an impact, and shape the future of Ice Cream, this is the place for you! 

Do you want to make more people to smile? It is easy when you work with Ice Cream!

We are looking for a fixed-term (12 months) Category and Execution Manager to join our Out of Home team in Finland!

The Magnum Ice Cream Company has been recognized for building whole new ice cream segments and driving the category forward working at the same time in the most competitive Ice Cream environment in Nordics. Our responsibility is to deliver best-in-class category strategy to grow Ice Cream market in Finland together with our customers. In the fast paced highly seasonal Out of Home Ice Cream business the role of execution is especially crucial in delivering sales results and ensuring good customer satisfaction.

Applying to this role, you will be an integral part in leading the Out of Home sales team to deliver strong growth through perfect execution of the ice cream season. You will be accountable for gaining insights and category understanding that enables us to drive category development in our strategic channels and support our customers in growing their ice cream business.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

In this role, you will lead and track the execution plan that aims at delivering strong sales growth in our out of home business. You will be accountable for driving category development in the out of home channel. We work agile implying that we need continuously to challenge ourselves: evaluate category activities, be on top of recent category trends as well as our customers expectations and strategies to be able to adjust our action plan for the best performance. 

In a nutshell you will more specifically:

• Lead the Out of Home sales team and as line manager support the key account managers and sales support team lead in delivering a strong ice cream season while supporting their continuous personal development
• Utilise the category growth model to develop category understanding and provide actionable customer/channel tailored insights with our customers to drive category growth.
• Partner closely with CMI and customer analytic teams to identify appropriate insights to drive growth. Utilize and understand multiple data sources availble (e.g. Nielsen HH pannel, market demographic data, loyalty data and systems, KANTAR data as widely used on EU level). Part of responsibility is regular update on market performance in the out of home channel for the broader team to support quality discussions about strategy and short term execution.

• Truly understand local shopper & consumer and the different Out of Home channels to feed insights and recommendations into innovation & promotional plans, Joint Business Plan building, and price positioning. Support in evaluation of business opportunities.
• Together with marketing develop future fit portfolio allowing to maximize our sales and category growth in the out of home channel. Coordinating the process of launching new products to customers by adapting trade stories and trade presentations to local conditions and needs and delivering key category/customer reporting and ad hoc analysis as required.
• Bring world leading expertise to support sales team in best in class category execution: planogram & listings recommendations, Strategic pricing recommendations, integrated 360 communication plan (together with marketing activation manager).

WHAT YOU WILL NEED TO SUCCEED

We believe the right person for this role has some years of professional experience from the FMCG industry in sales or category management roles. Previous experience from working with the foodservice / out of home industry and line manager/team lead skills is a plus, natural curiosity and willingness to learend and develop is critical!

• You have strong communication and people skills as you will be leading a team, and also need to be able to express analytics to various levels in the organization; as well as the ability to deliver presentations and training.
• Technical skills enabling your daily work are Microsoft Office (Excel, Power point) overall data literacy to ensure quick learnings in Power BI and specific data bases we may have. Curiosity in utilizing AI in your work is a plus. 
• The ideal candidate is positive, growth driven, self-going and proactive. You should be able to structure your work and the work of others, with several different tasks and processes simultaneously. Tracking and maintaining clarity of KPIs is vital in delivering perfect season execution. High resilience and positive attitude to changes is the key. Strong sense of humor would be a big plus😊!

Please note that fluency in Finnish and English is needed for this role.

WHAT YOU CAN EXPECT:

• A unique mix of global scale & start-up spirit—€8.3bn powerhouse with an agile, entrepreneurial mindset. We’re building a new high growth Ice Cream company from the ground up. ​
• Career without limits—42 markets, international opportunities, and fast tracked growth. ​
• A performance-driven culture—Freedom to act, disrupt and grow – your success is measured by impact.​
• A company that celebrates joy, innovation, and purpose—We create extraordinary careers, just like our ice cream creates extraordinary moments.

As publicly announced, Unilever will separate its Ice Cream business which is expected by the end of 2025. This role will transfer to the new Ice Cream company.

Unilever embraces diversity and encourages applicants from all walks of life. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

For the recruitment of this position, we would like to emphasize that local conditions apply to the position

ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?

To apply, you must do so online by 1st of Dec. Please do not forget to upload your CV and a motivation letter.

Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application. With any questions please reach out to HR & Talent Manager kira.jalonen@magnumicecream.com or OOH Lead mira.savolainen@magnumicecream.com.

Disclaimer

Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. 

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.