Dove Brand Lead

Main Purpose

• The Brand Lead, reporting to the Demand Creation Lead, acts as the brand custodian for Dove Vietnam. You are responsible for the equity, growth, and social-first strategy of their assigned brand(s).
• The Brand Lead is the driving force behind crafting and executing a holistic brand plan that brings together all demand creation activities, with a strong emphasis on digital and social-first initiatives.
• The Brand Lead is responsible for leading integrated brand planning, developing and executing marketing strategies, managing the brand portfolio, and driving innovation to achieve ambitious business objectives.
• The Brand Lead is the primary escalation point for all PR, community and reputation management issues related to their brand(s).
• The Brand Lead is also responsible for fostering a strong brand identity, ensuring consistent brand messaging, and championing a social-first approach to consumer engagement.

Main Accountabilities

• Lead the execution of social first marketing plans, ensuring alignment with brand strategy and brand equity.
• Lead an integrated Demand Creation team to develop and execute social first marketing plans in market for their brand driving profitable growth and market share.
• Lead quarterly OKR planning and execution for the brand, setting ambitious targets, tracking progress, and holding teams accountable for delivering results.
• Lead and project manage through the local agency group, fostering strong partnerships and ensuring seamless collaboration with global and local marketing teams.
• Lead and own the development of best-in-class brand experiences across all touchpoints, building brand purpose, driving brand marketing objectives and JTBD.
• Be the digital pioneer, pushing forward digital and e-commerce execution, working closely with the Demand Creation team and external agency partners to deliver seamless consumer experiences.
• Act as the primary escalation point for all public relations (PR) and reputation management issues related to assigned brand(s), developing and executing strategies to protect and enhance brand image.

Experiences & Qualifications

• Brand Management Leadership: Proven experience in brand management, marketing, or a related field, with a demonstrated track record of success in developing and executing brand strategies, leading teams, and driving business growth.
• Consumer Goods Expertise: Extensive experience in the consumer goods industry, ideally with a focus on beauty, personal care, or a related sector (e.g., fashion, luxury, lifestyle).
• Integrated Marketing Planning: Proven ability to develop and execute integrated marketing plans across multiple channels, including digital, social, experiential, and traditional media.
• Financial Management: Strong financial acumen and experience managing budgets, tracking performance, and making data-driven decisions to drive growth.
• Agency Management: Proven ability to effectively manage and collaborate with external agencies, including creative, media, and digital agencies.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.