Global Brand Manager - Lifebuoy Core + Vietnam

Unilever is currently hiring for a Global Assistant Brand Manager - Lifebuoy based in Ho Chi Minh City, Vietnam.

ROLE BACKGROUND

Lifebuoy, the world's first health soap launched in 1894 by William Lever, pioneered affordable hygiene in Victorian England. Evolving into the #1 germ protection soap synonymous with cleanliness and personal hygiene, it is now a global brand spanning Asia, Africa, and Arabia. Lifebuoy's legacy extends beyond its classic soap bar to a myriad of soap variants, liquid body washes, hand washes, and hand sanitizers, ensuring daily hygiene and freshness for the entire family.

Beyond products, Lifebuoy has successfully reached over 1 billion people through hand hygiene programs and TV campaigns, promoting healthier societies worldwide through NGO partnerships and behaviour change programmes that champion handwashing and healthy soap behaviours at critical junctures, boosting health and hygiene for billions globally.

JOB PURPOSE

Unilever is a place where you can bring your purpose to life with the work that you do – creating a better business and a better world. If you are a strategic thinker with strong passion for mix and communication development, with creative thinking that can blend creativity and analytical acumen, this opportunity is very suitable for you.

• This role sits in the Lifebuoy Global Marketing team reporting to a Senior Global Brand Manager
• The scope of the role primarily focuses on designing mixes for Vietnam Lifebuoy but will also extend to leading global project for Lifebuoy brand that might see relevance in more markets outside of Vietnam as well.
• Vietnam is a strategic priority for Lifebuoy – it is the 3rd largest market for Lifebuoy globally and therefore one of the 3 design markets for Lifebuoy globally – and the intent is to grow the market via rapid premiumization
• The role requires close collaboration country BU marketing team on creating exciting roadmap for the next 3-5 years.
• This role requires the need to craft and accelerate premium portfolio in Vietnam

RESPONSIBILITIES

You will be part of the global BG team based in Vietnam and will collaborate with teams from key markets such as well as those that are part of the Global Brand Markets

• Working on roadmap for future growth by identifying key trends and consumer insights, translating them into growth opportunities in Vietnam
• Effectively partnering with cross functional teams (CMI, R&D, Supply Chain, Artwork Excellence, Fragrance Team) to ensure successful and OTIF launches
• Collaborate with agency partners (Mullen LOWE and Elwood and others) to craft successful communication with best in class digital and content strategies.
• Working closely with key stakeholders in markets to monitor in market execution against agreed KPSs, review effectiveness of project implementation, to propose corrective actions where needed and required.
• Provide sharp and clear Brand Guidelines and Guidance to Market to enable consistent multiyear execution to build strong brand equity.

QUALIFICATIONS AND EXPERIENCES

• At least 1-2 years of experience in Marketing in Vietnam, including BU/BG marketing role
• Candidate must have proven track record of local Vietnam marketing role in the company
• Candidate must have strong understanding of market data, mix and communication development and brand building
• Candidate with experience working with local markets to localise global plans would be preferred
• Candidate understands the world of Hygiene and Personal Care and are truly connected to Gen Z consumers

PEOPLE WE ARE LOOKING FOR

• High Passion for crafting of a brand
• A born leader: you know how to bring people together to deliver – inspiring the team by example
• Have a proven record in brand building marketing in Vietnam
• Thrive in the need for speed and can deliver great output in short turnaround time frames
• Collaboration and communication comes naturally to you
• Exhibiting strong business management skills (business acumen) to land projects effectively and identifying new opportunities for growth Technical: Proficiency in English

(INTERNAL) DOES THIS ROLE EXCITE YOU? TO APPLY

Please apply online. Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application.

By applying for this vacancy, you are confirming that you have made your Line Manager aware of your application and that you are at a point in your career with Unilever where it is appropriate for you to be applying for other positions. Where possible, kindly share a copy of your resume and latest PDP ratings/OPS for detailed assessment by the hiring manager.

You will be able to access your status update through the candidate tracking link. Thank you for your interest and application.

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