Skin Cleansing & Deodorant DCom Content & Other-Say Lead

Job Position: Skin Cleansing & Deodorant DCom Content & Other-Say Lead
Report to: Skin Cleansing & Deodorant Vietnam Category Lead

WL: 1M | Location: Vietnam

 *** Internal candidate identified through succession planning ***

DCom channels (Pureplay, SCom and Omni) currently contribute to 15% Skin Cleansing Turnover and 28% Deodorant Turnover with an incredible accelerated growth rate. The constantly- changing shopping and browsing behavior of these channels calls for a dedicated personnel to create, update and engage our online shoppers with attractive and conversable product superiority contents. With 6 brands and 6 different formats, this scope would offer a massive learning experience in portfolio understanding and content creation.

Furthermore, rising along with DCom channel sales, Other-Say/ Influencer has also been on the rise with thousands of new content creators stepping into the scene every month. Unilever brands have been stepping up to be Social 1st and Digital-led in its marketing approach. With lots of focus in the realm, this scope is also created to ask for a strategic thinker in establishing Influencer/ Other-Say frameworks as a total approach for SCL & Deo. The position also calls for Main/ Repeated Influencer Relationships management. 

MAIN PURPOSE OF THE JOB:

• DCom Content Lead – Lead the development and deployment of DCom Online Assets for all brands belong to Skin Cleansing and Deodorant categories. Ensure brand consistency and content-that-convert quality across.

• Other-Say Lead - Lead influencer marketing strategy, and agency management. Cultivate and manage critical 1:1 endorsement relationship with key influencers.
  

MAIN ACCOUNTABILITIES: 

DCOM CONTENT LEAD

• Develop and execute DCom Content & Assets aligned with our SCL & Deo brands overall marketing objectives, target audience, and commercial deals.

• Manage the asset creation briefing process, ensuring clear communication of campaign objectives, brand guidelines, content expectations, legal requirements and measurement frameworks - with a keen sense of what works in the space and how to be authentic, and how to collaborate with brand team, CDB and CSP team to ensure content is fit for channel

• Track campaign performance metrics, analyse data to measure ROI, and generate actionable insights to optimize and improve on further DCom content/ asset.
  

OTHER-SAY LEAD

• Develop and execute a comprehensive influencer marketing strategy aligned with our SCL & Deo brands overall marketing objectives, target audience, and budget. 

• Conduct in-depth market research to identify emerging trends, platforms, and potential influencer partnerships within the beauty industry.

• Be deeply embedded in the influencer community within the designated market, possessing a strong understanding of the influencer landscape, trends, and key players.

• Identify, vet, and onboard a diverse roster of influencers who align with the brand's values, aesthetic, and target audience, cultivating strong, long-term relationships - both at the campaign level and always on.

• Understand and can engage in paid and earned community building.

• Cultivate strong, long-term relationships with key influencers.

• Manage the influencer briefing process, ensuring clear communication of campaign objectives, brand guidelines, content expectations, legal requirements and measurement frameworks - with a keen sense of what works in the space and how to be authentic, and how to collaborate with brand team to ensure content is fit for channel

• Understanding of paid media models and how to drive engaged reach at scale.

• Collaborate with influencers on content development, ensuring brand alignment, high-quality outputs, and adherence to agreed-upon timelines.

• Track campaign performance metrics, analyse data to measure ROI, and generate actionable insights to optimize future influencer collaborations.

Other tasks assigned by line manager

Direct Report:

• None

RELEVANT EXPERIENCE

2-3 years brand management experience in an FMCG environment.

• Experience in dealing, managing influencers relationships.

• Strong exposure to Social & Digital Marketing space.

• Proven experience specifically in influencer marketing, ideally within the beauty or lifestyle industry. This experience should include a strong understanding of influencer ecosystems, commercial models, and relationship management.