Associate Brand Manager, Innovation and Deployment - Dove SCL Premium

Dove is evolving — continuing to lead with care while unlocking new spaces of premium growth. As Associate Brand Manager for Dove Premium Cleansing, you will report into the Brand Manager and play a key role in delivering business performance today while helping to establish a foundation for the brand’s future. This is a very exciting time for Dove to act and think like a Premium Beauty brand within the legacy of our Mass Core business.
You will lead the performance and reporting rhythm of our in-market business, support the go-to-market strategy for upcoming premium innovations, and help establish the foundational platform for future-fit growth in a rapidly premiumizing category.

This role offers the opportunity to work at the intersection of brand strategy, analytics, creativity, and innovation within one of Unilever’s most iconic and purpose-led brands.


Who You Are & What You’ll Do
• Own in-market reporting, performance tracking, and analysis across key KPIs (share, consumption, equity, media, and innovation performance).
• Leverage data to uncover and then translate insights into clear, actionable recommendations to optimize brand plans and investment.
• Partner with cross-functional teams (Innovation, R&D, Finance, Shopper Marketing, Media, and Sales) to ensure excellence in launch planning, execution, and post-launch learning.
• Help deliver distinctive storytelling and campaign execution that reinforce Dove’s credentials in Premium.
• Craft & execute US-centric, social-first communications and activation plans with cross-functional and agency partners across paid, owned & earned media.
• Contribute to long-term strategic planning and brand portfolio evolution in the premium segment.
• Collaborate with internal teams and external agencies to deliver consumer-first, insight-led marketing that drives both brand love and business impact.
• Manage timelines, budgets, and deliverables to ensure excellence in execution and agility in response to performance learnings.
• Work closely with the US innovation team on best-in-class deployment of US innovation launches & marketing plans.
• Work with customer development to deliver promotional calendar; measure & optimize plan performance throughout the year to improve results.

What You’ll Need To Succeed
• BA or MBA
• 3+ years of relevant marketing, brand management, or commercial experience (CPG, beauty, or personal care experience preferred but not required).
• Experience leading consumer marketing programs; strong knowledge of the digital and social landscape
• Strong analytical mindset — able to interpret data, connect insights, and craft strategic recommendations.
• Creative fluency — able to partner with agencies and cross-functional teams to bring purposeful, premium ideas to life.
• Bias for Action - The candidate must demonstrate an entrepreneurial mind set and strong bias for action with proven results leading and motivating internal cross functional teams and external partners.
• The successful candidate will have good judgement, attention to detail, an aesthetic eye and problem-solving skills.
• Understanding of the US retail environment & customer landscape preferred
• High comfort level using Circana (or similar point of sale data) and Numerator (or similar panel data)

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