Senior CMI Manager - Social First Media & Content

TITLE: CMI BRAND ENGAGEMENT (MEDIA & CONTENT INISIGHTS) SENIOR MANAGER – CMI GLOBAL

LOCATION: London, UK                           

BACKGROUND:

At Unilever we were at the front of the media & content revolutions in print advertising in the 1890s, in Radio in the 1930s and in TV in the 1960s. The Media Landscape is changing every single day with new evolving touchpoints redefining the way we need to engage and communicate with our consumers. We need the help of experts to help guide Unilever brands: How to navigate between TV, print, radio, Facebook, Instagram, Youtube (etc.)? How do we help brands develop content that is truly unmissable. You will join very dynamic and entrepreneurial division and get to shape content and media strategy across brand in Unilever.  

MAIN JOB PURPOSE

This role will develop and integrate:

• Consumer insights on how people use media platforms and consume content and advertising on those platforms.

• Media channel and multi-platform insights that define the role of each media channel.

• Consistent measurement of media campaigns that enable the ability to analyse and extract learning that will drive business value and improve media investment.

• Work closely with key media partners and help develop and execute learnings agendas to drive business objectives

• Generate Content insights to enable brands develop relevant, resonant and truly unmissable ads across media platforms

As brands invest more money in digital, mobile, and video, you will be responsible for understanding how to measure new and emerging media platforms, the role they play within the entire media mix and how they deliver against brand measures and ROI. You will also work closely with internal Media business partners and external Media agency partners on upfront communications planning, research agendas, and measurement solutions as well internal CMI teams partnering on communication development and measurement.

This role is a wonderful opportunity for anyone with a deep interest in media & digital transformation : to help the business navigate the ever-changing media landscape, pilot new media & content innovations and drive change in the business. This role also offers great senior stakeholder’s exposure.

JOB SUMMARY

• Responsible for leading brand engagement agenda for Unilever pan categories.

• Partner with local  CMI teams and media teams to lead strategic media & content understanding, priority initiatives, lead measurement of these and land key media insights in the category.

• Be the expert on “all things media” for Unilever and translate this expertise into easily understandable recommendations for non-media/ content experts

• Develop learning and thought leadership on what works/doesn’t work, best practices, etc.  Partner with Analytics to understand ROI drivers of the category.

• Partner with the media agency/media team to understand global campaign/brand performance/drivers.

• Partner with the People Data Centre to understand social listening/impact of influencers/etc.

• Lead strategic global work within Brand engagement  e.g Meta learnings on precision marketing, gaming insights, TikTok etc

• Embed learnings across the CMI community as well as Marketing and Media.  

• Build and developing relationships within the Local CMI as well as global brand engagement  and across key business partners within Media and CMI

Desired Way of Working:

You should have an entrepreneurial mind-set and spirit to embrace a research discipline that is continuously evolving. You should have a passion for consumers and media and a desire to continuously learn. You need to demonstrate strong communication and presentation skills as you will be required to give internal presentations.  You will need to understand Unilever’s business structure and demonstrate the confidence to interact and communicate the business value of CMI Brand Engagement to senior leadership. You need to be comfortable with interacting and influencing various stakeholders and working collaboratively with multiple teams. Your mission is to be an expert advisor to the business and to provide thought excellence and lead the business in areas that unlock growth.  The brand experience team consists of:

• Experts who drive the future of media & content through global scale, expertise and entrepreneurial spirit

• Intelligent risk takers. We embrace opportunities & push boundaries

• Leaders who inspire through our actions. We set forth the path for cmi and enable our teams to step change the business

KEY REQUIREMENTS

• Personal passion for media/digital

• Prior media team experience is an advantage 

• Strong project management skills: Ability to manage multiple projects in a fast-paced / always evolving environment and prioritise workload as requests will likely be more than resources allow

• Good analytical thinking and communication skills to present clearly, simplify complex topics and influence decision making; communication skills both written and verbal

• Comfortable working with data (analysis and interpretation)

• Comfortable working as part of a virtual and global team

• A team player; collaborative, accountable, open minded who likes to work in rapid and agile way

What we offer

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all. 

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion (unilever.com).

Location

In June 2020 we announced our plan to consolidate a number of Unilever’s offices across the South East of England into a new Unilever campus in Kingston-upon-Thames in or around early 2025. However, on the 08 August 2024 we announced to our existing staff our proposal to retain our central Head Office in London, 100 Victoria Embankment (“100VE”) until our lease expires in 2027. As a result of this new proposal, we will be consulting with our existing staff, and new joiners who join during this period of consultation at 100VE, on the proposal made in August 2024. During consultation we will clarify the future location of each team and function. This means your role will either be based in 100VE until 2027 or in Kingston-Upon-Thames from early 2025. As we are yet to commence consultation on the proposal you agree, until such a time when consultation has concluded, your normal place of work as set out in the enclosed Statement of Terms & Conditions will be 100VE. You agree that on the conclusion of the consultation your place of work will be 100VE or 100VE until early 2025 and then Kingston-upon-Thames ("the locations") and you will be notified of which of the locations will be your place of work after that consultation ends.