Assistant Activation Manager (Apsara) (16-Month Contract)

Job Title : Apsara Activation Assistant Manager (16-month Contract)

Role and responsibilities

The Activation Assistant Manager is responsible for executing go-to-market strategies, ensuring alignment across departments, and driving customer engagement and adoption through well-executed activations or campaigns.

I. Key Responsibilities:

1. Strategy & Planning

•  Develop and execute activation strategies aligned with business or marketing goals.

• Work with cross-functional teams (sales, marketing, product, etc.) to align on objectives.

• Plan timelines, budgets, and KPIs for activations.

2. Campaign/Launch Management

•  Manage the end-to-end activation process, including pre-launch, launch, and post-launch

• Ensure all assets (ads, events, POS materials) are delivered and executed on time.

3. Stakeholder Coordination

•  Act as a liaison between marketing, sales, product development, and external partners.

• Ensure smooth communication and accountability across teams.

• Brief agencies or vendors on campaign objectives and deliverables.

4. Budget Management

•  Develop and manage activation budgets.

• Track spending and ROI on all activities.

• Report financial performance and ensure cost-effectiveness

5. Performance Tracking & Reporting

•  Monitor activation KPIs (reach, engagement, conversion, etc.).

• Use analytics tools to evaluate success and identify improvement areas.

• Deliver post-activation reports with insights and learnings.

6. Customer & Market Insights

• Use consumer insights and market trends to inform activation strategies.

• Tailor activations to specific customer segments or regional needs.

7. Compliance & Quality Assurance

•  Ensure that activations meet brand, legal, and regulatory standards.

• Maintain high quality in execution and user experience.

II.  Skills Required:

Skills and Qualifications:

• Holding  degree in relevant field.

• 5 - 7+ years’ experience in FMCG, sales, channel and other relevant fields.

• Strong fundamental of sales operation and great discipline in leading.

• Effective in communication and negotiation skill with cross functions

• Excellent in decision making and problem solving.

• Excellent team management and leadership abilities.

• Adaptabilities and willingness to have both mindset in attaching the ground field and planning strategies.

• Fluent in English and other languages for writing and speaking.

• Great skill of data analytic and digitalization.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.