Audience & Influencer Specialist

Job Purpose

Unilever is the place where you can bring your purpose to life with the work that you do –Audience Activation Specialist, Digital Channel Specialist, Data Acquisition & Partnership, Lead influencer marketing strategy, and manage critical partnership with key influencers – this job is for you!

Main Responsibilities

• Lead digital transformation and data-driven marketing by advising brands, creating and managing audiences across multiple platforms, and driving the collection of 1st party data.

• Drive digital media execution and innovation by developing and optimizing holistic media plans, running compliant paid social campaigns, and pioneering new media and data-driven marketing approaches.

• Partner with data and marketing technology providers to identify and maximize business value, maintain and refresh contracts, and conduct periodic audits of technology solutions.

• Support local data-marketing initiatives by delivering digital marketing and commerce campaigns, providing case studies to demonstrate best practices and ROI, and training the organization on building and managing paid social campaigns.

• Develop and execute a comprehensive influencer marketing strategy aligned with the brand's objectives, target audience, and budget, including events and trips as needed.

• Identify, vet, and onboard a diverse roster of influencers who align with the brand's values, cultivating strong, long-term relationships and managing the influencer briefing process to ensure clear communication and alignment with campaign objectives.

Candidate Criteria

Experience & Qualification

• Minimum of 2 years of experience in digital and media role

• Ability to advice on all thing’s media and data driven marketing to internal stakeholders through depth of media knowledge, providing expertise on specific channels and opportunities, data strategies, including influencer & social ecommerce, and by explaining complex information in an easily digestible way.

• Problem solving mindset, able to work with agility and adapt to a changing media and market conditions.  

• Strong analytical skills to define, interpret and respond to data insights.

• Cutting edge understanding of media and brand communication landscape.

Skill

• Setting up and optimizing campaigns within Google, Facebook/Instagram Business Manager, Twitter Ads manager, etc.

• Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights

• Strong understanding of Paid Social best practices around for example buying strategies, formats and audiences

• Understanding of measurement capabilities via native platforms and 3rd party tools

• Ability to use advanced techniques like scaling Unilever 1P data, using dynamic creatives, custom audiences, LAL led automation etc in all social media platforms

• Experience in building and utilizing 1PD, in particular DAD acquisition and DID enrichment on Digital Ads Platforms

• Influencer Marketing Experience: Demonstrated background in influencer marketing, ideally within CPG or lifestyle sectors, with knowledge of influencer ecosystems and commercial models.

• Campaign Management: Proven ability to plan, execute, and oversee influencer campaigns, managing both budgets and timelines effectively.

• Relationship Building: Strong skills in establishing and maintaining long-term relationships with influencers, agencies, and stakeholders.

• Agency and Contract Management: Experience in working with external agencies, negotiating contracts, and managing usage rights and deliverables.

• Data Analysis: Proficiency in using analytics tools to track campaign performance, measure ROI, and generate actionable insights.

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• You are an inclusive motivator of people. Your teamdeliver with real passion, growing and learning from each other whilst delivering quick wins.

• You are still responsible for your own results and as a team leader, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.

• Critical SOL (Standards of Leadership) Behaviors

• PASSION FOR HIGH PERFORMANCE: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.

• PERSONAL MASTERY: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for own wellbeing and resilience.

• CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.

• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

• BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.

• TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best.Inspires powerful teamwork and collaboration, connecting people for better results.