Country Lead Marketing UFS ID

Unilever is currently hiring for Country Lead Marketing UFS ID based in Grha Unilever, Indonesia

About UFS

Unilever Food Solutions (UFS) is the €2.5bn+ foodservice division of Unilever. It leads the dynamic Food Service market across its categories and has ambitious growth objectives, marketing a range of professional food and beverage products and services to operators across 22 Multi Country Organizations (MCOs) in 67 countries.  We carry a portfolio of local and international brands-- Bango, Royco, Sariwangi, Knorr Professional, Hellmann’s, and The Vegetarian Butcher.

Job Purpose

As the Country Marketing Manager, you will define and drive the marketing growth agenda of UFS in Indonesia.  There are four critical elements of the role:

Brand & Innovation: leads portfolio strategy and mix development, walks the talk on brand purpose Digital and Customer Experience (CX): creates exceptional omni-channel customer experiences that drives conversion Team Leadership: coaches, develops and motivates a team of category, digital, and trade marketers to higher performance; strategically influences multi-functional teams to land aligned plans Partners the Managing Director to achieve sustained, long-term and profitable growth

Main Responsibilities

CUSTOMER-CENTRIC, DATA-DRIVEN MARKETING VISION, STRATEGY, PLANS

• Uses data and insight to define growth strategy & plan with financial targets and clearly define JTBD across key operator groups (KOG) and portfolios according to national and cluster prioritization
• Is the “diner, operator, shopper, customer, competitor” insight expert and growth hacker with strategic and agile action plan
• Crafts the CX Strategy, and Drives the full Operator Lifecycle and experience for KOGs and down to further segmentation of KOGs

INNOVATION LED GROWTH

• Direct leadership on category and innovation to drive portfolio transformation and set robust portfolio to unlock growth potential in KOG
• Develop Category Strategy and Innovation roadmap for 2030, and full marketing mix and business cases for pipeline rolling 12 quarters
• Lead category and innovation team to achieve OKRs on top SKU mix optimization and innovation funnel sufficiency

GOAL SETTING, EXECUTION, MONITORING, & CONTINUOUS OPTIMIZATION

• Clear prioritization and resourcing for all country initiatives—including Brand building, product innovation, CX innovation, customer lifecycles and omni-channel trade planning & execution
• Ensures game-changing and insight-led innovations and core campaigns are brought to life to drive business growth, increase penetration, and competitiveness
• Plans & executes omnichannel journeys and campaigns for KOG that drive the full lifecycle, and achieve conversion rates in line with short-term and long-term ambition
• Works with PR, media, and activation agencies to land impactful and effective funnel to drive conversion
• Leads a team to drive integrated business plan (marketing and sales synergy) through online & offline execution, monitoring and optimization of plans
• Bridge UFS marketing with cross-functional teams, Retail, SEASA region and Global

LEADERSHIP, CULTURE AND COLLABORATION

• Change maker with founder’s mindset: lead by example on driving transformation based on strategic choices
• Clear prioritization and choices (START, STOP, PIVOT) for all country initiatives (national or cluster level) —including Brand building, product innovation, demand generation, conversion
• Operator obsession: stay close to CD team and operators to generate insight and plan based on data and insights from operator immersion and connection
• Change management: Develops a culture of customer-centricity, with data and insight as the foundation for successful marketing strategy and execution
• Influencing skill and leadership to glue country leadership team especially close collaboration and alignment with sales leaders
• Coaches and develops a high-performing marketing team to drive actions with clarity, speed and agility
• Talent development and succession planning

Highlights for the role:

• KEY MEMBER OF COUNTRY LEADERSHIP TEAM
• DATA & INSIGHT ANALYTICS
• FULL FUNNEL EFFECTIEVNESS AND EFFICIENCY (ONLINE AND OFFLINE)
• BRAND & PRODUCT INNOVATION / REJUVENATION
• BRAND & CX STRATEGY
• ANNUAL BUSINESS PLAN
• TEAM LEADERSHIP AND STAKEHOLDER ENGAGEMENT

Digital Tools to Understand:

Marketo (simple & advanced campaigns) AEM (including Adobe Assets) Google Analytics Facebook Business Manager Hotjar/Adobe Target SEM Rush

Key Metrics:

Competitiveness Innovation / Rennovation iTO and Innovation Funnel sufficiency Key parameters on effectiveness and efficiency of funnel, including Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL) Reach & Penetration Marketing ROI NPS

Candidate Criteria

• Founder’s mindset
• Passion for shaping the future of food
• Curious and impact driven
• Strong fundamentals in category and innovation, digital marketing/performance marketing
• 8+ years’ experience across marketing disciplines: Brand Management, Product innovation, Activation (including Digital demand generation, precision marketing, CRM), PR and events
• Demonstrated experience using data and metrics to measure performance and determine improvements
• Passion for building a high-performing marketing team and nurturing talent
• Strong change management and stakeholder influencing skills in a complex and matrix organization – able to effectively communicate with customers, cross-functional teams, leadership teams, local and regional/ global teams
• Willing to travel 25% of time – across the local market to meet with customers

Standard Of Leadership :

• Strong inner game, business acumen, and passion for high performance and Talent Catalyst

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