Foods ID Demand Creation Lead for Condiments, Bango & Beverages

Unilever is currently hiring for Foods ID Demand Creation Lead for Condiments, Bango & Beveragesbased inGrha Unilever, Indonesia

About Unilever

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.  

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

UNILEVER INDONESIAhas been serving Indonesian consumers for more than 90 years with at least two Unilever brands in every Indonesian household.  Unilever Indonesia (ULI) has a leadership position with a corporate market share currently of 35.4%, operates in 15 FMCG categories with 43 well-known brands and holds market leadership position in 13 categories. Top 15 brands contributed to 80% of ULI Turnover. Unilever Indonesia is one of Business Group Led Country, in which split into 4 different Business Units: Personal Care, Foods, Home Care and Beauty & Wellbeing.

FOODS is the second largest Business Group (BG) in Unilever with global multibillion-dollar brands such as Knorr and Hellmann’s and many regional and local brands. Foods BG’s vision is to be a World-Class Force for Good in Food, which means doing well by doing good. It is about being boldly healthier all the way from farm to fork. Its Boldly Healthier strategy strives for a future where good food can reach 10 billion plates to feed the world while caring for the planet. It’s that goal that underpins Unilever Foods’s purpose. Through programs of regenerative agriculture, highlighting nutrient-focused foods, increasing its plant-based portfolio, combating food waste, and design for net zero, we want to take care of the planet and the people that belong to it.

FOODS INDONESIAis a sizeable business for Foods BG, accounting for more than 500 mEURTurnOver. Royco and Bango make 80% of the turnover and are about 200m Euro each, making them Olympic most loved brands in the country. With market leadership across the entire portfolio, Foods Indonesia prerogative to is to continue the growth momentum. The establishment the reset fundamentals is ongoing, ensuring the right governance end to end to sustain a long-term healthy growth for the business is imperative. 

Our business will build desire at scale & bring unmissable taste to every dish our consumers make. We are looking at exponential growth in the focused foods verticals: Cooking Aids, entering condiments throughthe N1 most renown and desired brand Hellman’s and last but not the least, Local jewels are part of the Fabric of Foods and as such, Buavita and Sariwangi continued growth and proofing towards more future fit trends will assure the overall portfolio strength.Indonesia is large and diverse, with 265m consumers to serve, more than 17k large islands to enhance presence in. The play between Java, outer islands and serving the unique taste profile Indonesian have can create truly unique long-term capabilities.  

Main Responsibilities

• Translate the Business Unit's strategic vision into comprehensive Brand Marketing Plans specifically tailored for the market, acting as the guardian of these plans and ensuring their effective implementation.

• Drive all marketing activities focused on Consumer Demand Creation and Value Creation, including brand activation, consumer insights generation, data analytics, digital marketing, content development, strategic partnerships, and the planning and execution of in-market experiential events across all brands in the market, covering global brands and local jewels of Foods Indonesia, ensuring the "social first" agenda is properly embedded in the country plans specific for Condiments, Bango and Beverages with the business size around 300mEUR.

• Drive penetration growth, owning seasons / occasions / locations as well as driving the "many Indonesia" agenda with the right portfolio 

• Head portfolio transformation and translating insights into winning marketing proposition

• Oversee consumer trends in Foods markets and takes a strategic lead to ensure that Unilever can outperform competitors. 

• Accountable for the development and delivery of the annual category plans, working closely with the global team. 

• Own the Demand Creation and Content Supply Chain processes and governance for the market;representing the country in Business Group discussions and decisions.

Candidate Criteria

Skill & Experience

• Demand Creation Leadership: 15+ years of proven experience in marketing, with a strong emphasis on demand generation, brand building, and digital marketing within the consumer goods industry. Experience in the foods industry is highly desirable.

• Strategic Planning & Execution:Demonstrated success in developing and executing integrated category plans that align with business objectives, drive consumer demand, and deliver measurable results. 

• Market development, consumer understanding and customer focus

• Digital Marketing Expertise: Deep understanding of digital marketing channels, tactics, and best practices, including social media marketing, influencer marketing, content marketing, search engine optimization (SEO), and paid advertising.

• Team Leadership & Management: Proven ability to lead, inspire, and develop high-performing marketing teams, fostering a collaborative and results-oriented environment.

• Cross-Functional Collaboration: Experience working effectively with cross-functional teams, including sales, product development, finance, manufacturing and creative agencies, to achieve shared goals.

• Budget Management: Strong financial acumen and experience managing marketing budgets, tracking ROI, and optimizing campaign spending.

Skills

Strategic Marketing & Demand Creation:

• Strategic Thinking & Planning: Ability to translate business objectives into actionable marketing strategies and plans that drive consumer demand and achieve measurable results.

• Demand Generation Expertise: Deep understanding of demand creation principles, tactics, and best practices across various channels, including digital, social, and experiential.

• Category Development: translating consumer insights into compelling brand activities, developing engaging content, and creating consistent brand experiences that resonate with target audiences specifically in foods local jewel brand.

• Digital Marketing Skill: Comprehensive knowledge of digital marketing channels, platforms, and tools, including social media, search engine optimization (SEO), paid advertising, email marketing, and marketing automation.

• Social Media Expertise: In-depth understanding of social media platforms, trends, and best practices for building brand awareness, engaging audiences, and driving conversions.

Leadership

• You are an inclusive motivator of people. Your teamdeliver with real passion, growing and learning from each other whilst delivering quick wins.

• You are still responsible for your own results and as a team leader, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.

• Critical SOL (Standards of Leadership) Behaviors

• PASSION FOR HIGH PERFORMANCE: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.

• PERSONAL MASTERY: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for own wellbeing and resilience.

• CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.

• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

• BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.

• TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best.Inspires powerful teamwork and collaboration, connecting people for better results.

Note: Unilever embraces diversity and encourages applicates from all walks of life! We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. If you require any support to complete your application or any subsequent stage throughout your recruitment journey with us at Unilever, then please specify how we may be able to assist you.

Additional Information

Please be aware if you are applying for this role, we require you to have working rights in the country where the role will based in. If successful, your application will be treated as a self-initiated Change Location Outside of Country (CLOC) transfer. This means any relocation costs must be self-funded. Please speak to your Talent Partner if you have any questions.