Trade Marketing Lead

Unilever is currently hiring for Trade Marketing Lead based inGrha Unilever, Tangerang, Indonesia

About Unilever

Unilever Food Solutions (UFS) is the €2.5bn+ foodservice division of Unilever. It leads the dynamic Food Service market across its categories and has ambitious growth objectives, marketing a range of professional food and beverage products and services to operators across 22 Multi Country Organizations (MCOs) in 72 countries.  

UFS is accelerating its digital transformation to fuel growth through data driven and technology enabled Go-to-Market (GtM) capabilities. Our ambition is to reach to 2.5 million operators by 2022 via an online & off-line contact strategy. The focus of UFS marketing and sales is to engage with chefs & customers through an integrated communication system via visits by sales representatives and digital touchpoints like the UFS.com website / Webshop, segmented & personalized campaigns and UFS apps. The new roles of marketing & Customer Development teams are more integrated in the digital ecosystem and are vital for a great operator & customer experience.

Job Purpose

As an Omni Channel Trade Marketer, you will be responsible to drives effective on & offline campaigning with trade partners, DSRs & e-commerce maximizing sales conversion at every touchpoint while prioritizing digital touchpoints. 

•Plan & Execute Trade & eCommerce Strategy in line with Business growth ambition == Pureplay, UFS.com, OMNI = offline trade marketing & online trade webshop execution with RTM customers 

•Deliver Exceptional customer experience to drive Reach & Penetration both with Trade & eCom partners

•Deliver Business growth KPIs.

Main Responsibilities

• Accountable to deliver Trade & eCom Business Targets for Turn Over, Reach & Penetration (Basket Size i.e. New Product Penetration, Cross Selling, Upselling, Inc. Frequency) 

• Plan, executive, track & optimize operator buying experiences by identifying the most effective (on and offline) trade touchpoints and driving maximum conversion from reach to engagement to sales

• Craft relevant, need-based campaigns by identifying growth opportunities via SSD and behavioral data, implementing smooth campaign journeys & conducting post-campaign evaluations with demand creation team with an Omni Channel Approach. i.e. Trade, 3rd party Webshop and UFS.com 

• Drive Perfect Store Online with Top 10 SKU focus to win on the 1st page of search results for online platforms

• Drive Joint campaigns with Trade Partners using both 3rd party touchpoints and 1st party touchpoints and execute Selling story for Data Partnership

• Manage the relationship with key strategic trade partners, both online (Pure player & Trade Webshop ) and offline (DTs, WSs, and MT) for strategy execution

• Create and implement trade active reselling programs based on trade needs and available touchpoints (DSRs/Telesales/C&C stores)

Digital & Data Tools:

• Ability to apply the following digital tools: 

• Power BI, Google Analytics

• Armstrong/Mobility tools

• Basic A/B testing software 

Business Partnering:

• Key member of a designated OCT – ensures KPIs are met and participate in idea generation and execution through sales team.

Candidate Criteria

Experience & Qualification

• 3-5 years of working experience in Trade Marketing or similar function in FMCG

• Understands key metrics for offline & online Trade Marketing &eCom like page views, conversation rate etc.  

• Passion for Food and the Out of Home industry 

Desirable: 

• Digital marketing foundation

• Industry knowledge for Operator Groups & Trade Customers

Skill

• Strategy into Action: Good understanding of different shopping missions, operator lifecycle, buying journeys, local eCommerce channel landscapes and deep understanding of Trade Partners and their touchpoints

• Business acumen: Working and generating insights with 3rd party transactional and behavioral data. How to drive TTS with 3rd party platforms to activate 3rd party touchpoints

• Customer Centricity 

• Content that converts: Good understanding of 7 Omnichannel Assets (7OA) and why it is important and can improve Perfect Store online scores with better 70A implementation. Basics of how SEO and SEM work.

• Campaigning: Advanced joint omnichannel campaign calendar planning skills with Trade Partners and for UFS.com. Ability to properly analyze the results of campaigns and optimize them accordingly. 

• Able to build value proposition to engage Trade Partners to reach and penetrate more operators

• Digital savvy (Intermediate)

Leadership

• Purpose & Service: works from purpose for the good of others.

• Personal Mastery: always brings their best self.

• Agility: constantly curious & courageous. 

• Business Acumen: generates value in channels & customers.

• Consumer Love: creates better futures for our consumers, every day. 

• Passion for High Performance: inspires the energy needed to win & grow.

Note: Unilever embraces diversity and encourages applicates from all walks of life! We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. If you require any support to complete your application or any subsequent stage throughout your recruitment journey with us at Unilever, then please specify how we may be able to assist you.