Key Account Manager, Emerging Channels & Small Supermarkets

Unilever is currently hiring for a Key Account Manager, Emerging Channels & Small Supermarkets

Reports to: Modern Trade & Emerging Channels Lead

Scope: Local

Location: Ghana

Terms & Conditions: Full time

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE

To lead the development and execution of our sales strategy for emerging channels. The role is also responsible for identifying, building, and nurturing relationships with key partners and channels that represent growth opportunities for our brands.

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.  If you are passionate about creating value for brands and teams and working with teams to grow, then this role is just for you!

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

Channel Development & Strategy

• Identify, evaluate and prioritize emerging sales channels, Small Supermarkets, Pharmacies, Petrol Marts and Institutions/OOH.

• Develop and implement go to market strategies for each channel to drive product placement, brand visibility and turnover growth.

• Identify emerging trends and competitive positioning within these channels.

• Work closely with marketing team to develop channel-specific promotional strategies and content that align with brand standards and resonate with shoppers.

• Lead implementation of category and visibility programs in the channels.

Customer management

• Identify, build and maintain strong relationships with channel partners to enhance collaboration.

• Lead joint business plans development and alignment with customers

• Negotiate with channel partners for better terms and conditions to drive growth.

• Provide customer insights, foresights and channel understanding for input in the development of joint business plans (Joint Business Plan).

• Gather and provide competitive information to headquarters

• Monitor pricing & ensure application of correct prices at POS

Sales growth

• Drive achievement of sales targets within emerging channels, ensuring alignment with overall sales growth objectives.

• Check assortment and act on availability of our brands

• Monitor and analyze sales performance within these emerging channels, implementing improvements as necessary to maximize growth

• Track and report on channel and category sales performance metrics, providing regular insights and recommendations to CD leadership

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• Sales experience or business development, with a focus on emerging channels.

• Strong understanding of sales metrics and performance analysis

• Proven ability to negotiate, influence, and manage high stake partners

Skills

• Excellent negotiation and presentation skills

• Excellent analytical Skills

• Joint Business Planning

• Trade Management

• Customer Relationship​ and Management​

• Commercial Strategy​

• NRM Levers 3/4/5

Key Interfaces

Report to:

• Modern Trade & Emerging Channels Lead

Key Interfaces

• All functions within UL

• Marketing

• Supply Chain

• Finance

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• Critical SOL (Standards of Leadership) Behaviors

  • PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.

  • PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.

  • CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.

  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

  • AGILITY: Explores the world around them, continually learning and developing their skills.

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.