Associate Director Canada Marketing WL: 2B
JOB PURPOSE
Unilever Food Solutions (UFS) is the food service division of Unilever, a global, branded, powerhouse focusing on delivering products and solutions to Chefs across operator groups in over 70 countries. Our brands, products and full-service offering provide solutions to our operators to meet the demands of this fast-paced industry, and we do this through close collaboration across sales, culinary and marketing. The Operator Marketing team plays a critical role in this collaboration and has end-to-end responsibility in understanding the key operator group insights, identifying the pain points, and designing value-added solutions that results in growth for our customers and our business.
Who You Are & What You’ll Do:
Responsibilities Strategy & Category leader: The ideal candidate is a foodie, who loves to get things done in a collaborative way. Business to Business is a relationship-built business and this translates into how we work together. An entrepreneurial spirit combined with can-do mentality will help you to deliver in this role, as well as an open mindset. You follow what is happening in the world of food and you’re not afraid to step into the kitchen to understand what is important for chefs/ operators. The candidate knows how to work with R&D, Supply Chain, Finance and local marketing teams. They are independent but know when to ask for support. Experienced with innovation/rejuvenation platforms, Innoflex and Investor Boards is expected. Listening to the needs of our customers as well as the market is an important characteristic to become successful in this role. You can drive your own destiny and excel in working independently; at the same time, you recognize when you need support, for instance when it comes to stakeholder management. This role is the perfect opportunity for a talented marketer ready to discover the UFS/B2B foods world with the ambition to create a legacy in Canada by building a strong strategy and the right portfolio (Core Superiority) and innovation Platform Delivery (linked with our strategy), to deliver a Top 10 country in UFS as Canada and grow competitively.
In addition, you have the pivotal role to drive growth within priority operator groups within UFS. Canada. This requires deep expertise in the food service landscape and a passion for continuous learning. Operator and Trade Marketing demand the ability to translate operator and diner insights into actionable, end-to-end marketing strategies, from designing solutions to executing them in the marketplace. Key responsibilities include customizing brand campaigns, developing sales tools, collaborating with culinary teams for menu inspiration, managing and owning category Canada specific P&Ls, understanding our competitive share standing and creating targeted digital content to generate demand. The person must excel in cross-functional teamwork, engaging directly with operators through presentations and joint business planning, and be accountable for delivering business targets aligned with operator needs. Success in this role hinges on strong analytical skills, project management, and proficiency with systems like Salesforce.com and Power BI. You will be guided to leverage data-driven insights, foster collaboration, and maintain a relentless focus on delivering value to both operators and the business, ensuring all marketing activities are strategically aligned and measurable. Understand trade or customer marketing to ensure plans by customer/ channels bring the best ROI.
What You’ll Need to Succeed
4-year College Degree in marketing, business or culinary
10+ years of experience in foodservice or relevant experience in marketing
Proven track record of developing relationships in cross-functional teams and comfortable engaging with customers
Strong project management, presentation skills and business acumen
Proficiency and drive to become a proficient user of our systems (Salesforce.com, Power BI)
Passion for driving results in a strong interest in the food industry. Competitive volume growth as a key driver
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Unilever Canada is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, age, national or ethnic origin, marital status, family status, disability, genetic characteristics, and a conviction for which a pardon has been granted.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: These lines are reserved for individuals with disabilities in need of assistance and are not a means of inquiry about positions or application statuses.
Unilever Canada est une organisation engagé à la diversité et à l'inclusion pour stimuler nos résultats d'affaires et créer un meilleur avenir chaque jour pour nos employés, les consommateurs globaux, les partenaires et les communautés. Nous croyons qu'un effectif diversifiée nous permet de faire correspondre nos ambitions de croissance et de stimuler l'inclusion dans l'entreprise. Tous les candidats qualifiés recevront la considération pour un emploi sans égard à la race, la couleur, la religion, le sexe, l'orientation sexuelle, l'identité ou l'expression de genre, l'âge, l'origine nationale ou ethnique, l'état matrimonial, la situation familiale, l'invalidité, les caractéristiques génétique, et une condamnation pour laquelle un pardon a été accordée.
Si vous êtes une personne handicapée qui a besoin d'aide à tout moment au cours de notre processus de recrutement, veuillez communiquer avec nous au NA.Accommodations@unilever.com. Veuillez noter: ces lignes sont réservées aux personnes handicapées ayant besoin d'aide et ne sont pas un moyen d'enquêter sur les postes.
