Head of Beauty + Wellbeing Collective, Canada

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our, collaborative, and flexible working environment. Our organizational ambition centers around creating workplaces that foster equity, diversity, inclusion and belonging across all aspects of our business. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

BUSINESS CONTEXT AND JOB PURPOSE

In Beauty and Wellbeing North America, we bring to life Purpose, Science and Desire through our breakthrough innovations, deep customer relationships, and strong culture of care. The work we do internally and externally is rooted in our purpose to “Inspire Beauty-Full Lives so all people can live well and thrive.”

We are a €1.5B business, primarily driven by our 5 core brands including TRESemme, Dove, Shea Moisture, Nexxus and Vaseline across the US and Canada.  The B&W business in Canada is a Contender for leadership in the Hair category, a Challenger in the Hand & Body Lotion category as well as the Wellbeing (Hydration & Vitamins) space, requiring strong strategic agility and visionary leadership coupled with strong bias for action to drive success. The Head of Beauty + Wellbeing Collective, Canada will lead critical work across all portfolio brands in close partnership with the cross functional BU leadership team.

Given our contender and challenger positions in the market, it is critical for this person to lead strategically across the portfolio to accelerate and solidify citadels of market leadership and deaverage our challenger strategy to drive market disruptions. Reporting to the CEO of B&W North America, this portfolio role in Canada is an end to end business leadership role and has broad responsibility to drive topline and bottom line growth for the business via direct and indirect cross functional leadership and connectivity:

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Leadership of Canada marketing and CS&P teams to deliver BU P&L, business objectives and competitive share
• Deliver in-year and long-term growth by creating a 3 year Financial growth model and a brand growth model to win in Canada
• Localize the NA brand strategy and innovation roadmap for Canada to address local consumer and customer needs
• Own the Canada Portfolio strategy, including: brand architecture, price pack architecture, consumer/customer segmentation and premiumization agenda
• Guide and sign off on brand marketing plans in Canada B&W to win with consumers and customers and pilot the social first demand generation marketing model in Canada
• Leadership of CS&P teams to deliver customer and channel specific strategy and strong execution to win at shelf, both instore and digital
• Own the investment model for the business (including Trade and Brand Marketing budget) and the Cost Transformation agenda to deliver sustainable profitable growth
• Be part of the NA Investor Board to represent Canada and input on key innovation, renovation and design 4 channel projects for Canada
• Collaborate with functional leaders (NA Brand, Canada Customer Operations, Canada Customer Development, NA SC) to drive excellence in execution for local operations
• Lead internal and external stakeholder management, including and not limited to retailer top-2-tops and agency ecosystem
• Champion of Beauty Marketing - ensuring our teams are supported with proper capability training, externally focused excursions, and competitive immersions
• Build a positive beauty culture in B&W Canada Dock with BG and BU innovation and equity teams to receive what is needed to win
• Lead the whitespace of “Wellbeing” in Canada and turbocharge the hydration and vitamins business with a keen entrepreneurial mindset and problem solving skills
• Coaching of 6 direct reports and 4 indirect functional reports

Must Have’s & Experience Required

• 12+ years of related Marketing experience
• Responsible for in year delivery, P&L management, customer planning and category strategies including deployment of TTS 
• Deep knowledge of the Canadian beauty & wellbeing market and relevant category & brand experience
• P&L management responsibility
• Multiple rotations in innovation & engagement roles across beauty marketing
• Strong understanding of the Canadian retail landscape
• Demonstration of an entrepreneurial mind set and strong bias for action with proven results leading and motivating internal cross functional teams and external partners. 
• Experience developing disruptive strategies in highly competitive segments.
• Consumer love, a passion for beauty and proven craftmanship from opportunity spotting to insight, proposition and customer story.
• Develops key customer & channel drivers to deliver Annual Operating Plan (AOP); communicate, engage & deliver with the field team.   
• Makes strategic trade-offs and defines investment framework (Trade, Shopper Marketing, ISV, Retail coverage) to deliver AOP.  
• Ensure excellence in brand and customer operations across B&W business through ownership of S&OP and forecasting processes.      
• Bring the category customer and consumer voice to life through leadership of Category Insights team.   Use shopper and customer insights and trends to understand and leverage new opportunities for growth as the path to purchase evolves. 
• Leverage Net Revenue Management (NRM) strategies and capabilities to drive investment for the future.  
• Significant engagement and relationship building with top customers and leading key partnerships
• Willingness to be based out of Toronto, Canada.

WHAT YOU WILL NEED TO SUCCEED

• Deep expertise in the CA customer landscape and retail network is a must.
• Deep knowledge of the CA beauty & wellbeing market and relevant category, brand and customer experience. 
• Generates operational intensity & accountability behind the performance target framework; highly skilled at using data and insights to influence.  
• Consumer love, a passion for beauty and proven craftmanship from opportunity spotting to insight, proposition and customer story. 
• Strong managerial experience is a must; the Head of B&W + Wellbeing CA will create an inclusive environment that empowers everyone to be their best; deliver new heights; and develop our people everyday   
• Brings the voice of the category and customer into everything we do, always.   
• World Class business acumen; able to generate innovative growth opportunities  
• Strong analytical skills with the ability to develop strategies, tactics and measurable implementation plans across many areas.  
• Demonstration of an entrepreneurial mind set and strong bias for action with proven results leading and motivating internal cross functional teams and external partners.   
• Experience developing disruptive strategies in highly competitive segments. 
• Have practical know-how, demonstrating a high-performance orientation while empowering and holding the team accountable for results.    
• Role will be based in Toronto

Pay: The pay range for this position is $221,100 to $386,925. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

Bonus: This position is bonus eligible.

Long-Term Incentive (LTI) This position is LTI eligible.   

Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

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Unilever Canada is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, age, national or ethnic origin, marital status, family status, disability, genetic characteristics, and a conviction for which a pardon has been granted.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: These lines are reserved for individuals with disabilities in need of assistance and are not a means of inquiry about positions or application statuses.

Unilever Canada est une organisation engagé à la diversité et à l'inclusion pour stimuler nos résultats d'affaires et créer un meilleur avenir chaque jour pour nos employés, les consommateurs globaux, les partenaires et les communautés. Nous croyons qu'un effectif diversifiée nous permet de faire correspondre nos ambitions de croissance et de stimuler l'inclusion dans l'entreprise. Tous les candidats qualifiés recevront la considération pour un emploi sans égard à la race, la couleur, la religion, le sexe, l'orientation sexuelle, l'identité ou l'expression de genre, l'âge, l'origine nationale ou ethnique, l'état matrimonial, la situation familiale, l'invalidité, les caractéristiques génétique, et une condamnation pour laquelle un pardon a été accordée.

Si vous êtes une personne handicapée qui a besoin d'aide à tout moment au cours de notre processus de recrutement, veuillez communiquer avec nous au NA.Accommodations@unilever.com. Veuillez noter: ces lignes sont réservées aux personnes handicapées ayant besoin d'aide et ne sont pas un moyen d'enquêter sur les postes.