Brand Manager (Beauty & Wellbeing)

***Looking for Myanmar Nationals based in Myanmar***

Overall, Brand Manager is responsible for managing assigned subcategory /brand in order to achieve the agreed brand marketing plan, market share and P&L/financial objectives, in line with the company strategies.

Main Responsibilities: 

• Implement brand / pricing / lead marketing initiatives and executions throughout the year. 

• Monitor monthly market share trend and analysis of competitor and our market share.

• Responsible for updating and monitoring the monthly sales performance and reporting on time.

• Leverage local knowledge of consumers, shoppers, competitors, and local market dynamic to enhance competitiveness and accelerate business growth.

• Development & timely implementation of IMC Campaign, New product launch in cooperation with cross functional team in local and SEA regions.

• Lead the project network and coordinate closely with cross functional teams e.g.CSP, Supply Chain, R&D, Factory team, Procurement to develop promotion plans, new product launches, and promotion bundles and consumer promotion.

• Work closely with customer development team in defining the needs in the market and support with suitable marketing tools / assets. 

• Work closely with cross functional and external agencies to execute market activities and campaigns to promote the brand.

• Manage the monthly marketing budget and assigned A&P spending, closely work with Finance for brand financial health.

• Manage all social media platform to drive awareness and engagement with the brand. 

• Work with CMI team on preparing actionable recommendations to address ongoing business challenges.

Essential knowledge and skills-

Education :Bachelor Degree or higher in Marketing or business management.

Required :

• At least 3 years experienced in Brand Marketing role.

• Excellent in project management skilland problem solvingskill.

• Good with numbers ( sales analysis and budget management etc )

• Excellent command in English communication 

• Experience in leading cross functional task force and working with external agencies

• Prefer experience in FMCG but welcome those who have experience in other MNC canapply

• Work with under pressure and quick leaner to adapt in ad hoc situations.