Media Lead - Myanmar

Reporting to: Head of Media

Location: Yangon

JOB DESCRIPTION

Lead Unilever Myanmar’s media strategy with a digital-first, social-led approach, ensuring brand visibility and engagement in a rapidly evolving media landscape. Drive innovation, optimize investments, and navigate local media policies while strengthening media relationships and PR presence.

Key Responsibilities

Media Strategy & Planning

• Develop and execute integrated media strategies prioritizing social platforms and digital channels.
• Balance brand-building and performance marketing objectives across paid, owned, and earned media.

• Champion social-first campaigns leveraging Facebook, TikTok, and emerging platforms.
• Drive data-driven decision-making using analytics and consumer insights.​

• Manage media agencies and negotiate competitive rates.
• Build strong partnerships with local publishers and influencers.

• Stay ahead of Myanmar’s media regulations and censorship policies.
• Ensure all campaigns comply with legal and ethical standards.

• Plan and manage media invitations for brand events and activations.
• Craft PR talking points and press kits aligned with brand messaging.
• Host and maintain strong relationships with journalists and media representatives to ensure positive coverage.

• Introduce new formats (social commerce, live streaming, connected TV).
• Upskill internal teams on digital media trends and tools.

• 7+ years in media/digital marketing, preferably in FMCG or agency environment.
• Strong knowledge of Myanmar’s media ecosystem and regulatory landscape.
• Expertise in social media strategy, programmatic buying, and performance marketing.
• Experience in event management and PR communications.
• Excellent stakeholder management and negotiation skills.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.