Business Product Manager – Retailer Journey, Engagement & Loyalty

Business Title: Business Product Manager – Retailer Journey, Engagement & Loyalty

Location: India (Mumbai/Bangalore), Thailand, Vietnam, Philippines, Pakistan, Indonesia or Bangladesh

Reporting to: Director, Demand Generation, B2B eCommerce & RTM

The Business Product Manager – Retailer Journey, Engagement & Loyalty will focus on increasing app adoption by making the user journey more intuitive—helping easy discovery, understanding and usage of features. The role involves understanding app-user behavior and data to identify insights and turning them into product improvements that enhance the experience. It also includes driving engagement through features like gamification and seasonal campaigns that encourage frequent app use and more time spent on the app. Additionally, the person will manage the retailer loyalty program end-to-end, aiming to boost Unilever’s returns from more loyal retailers. The ideal candidate should think strategically, understand retailer needs deeply, solve problems through design, and work well across teams. Prior experience as an Area Sales Manager (2+ years) is essential, and experience in roles that combine product, data, and business is a strong plus.

Key Responsibilities:

1. Drive App Adoption

• Simplify the retailer journey on the app for easier discovery and use of features

• Improve user experience by making the app more intuitive and user-friendly

2. Generate Insights from App Usage

• Analyze retailer behavior and usage patterns on the app

• Identify friction points and opportunities for improvement

• Translate insights into actionable product features that enhance usability

3. Enhance Retailer Engagement

Design and implement triggers to increase:

• Frequency of app opens

• Time spent on the app

Use engagement tools such as:

• Gamification elements

• Festival and seasonal activations

• Personalized nudges and notifications

4. Manage Retailer Loyalty Program

• Objective to get more from retailers engaged well with the app

• End-to-end ownership of existing retailer Loyalty program

5. Strategic Product Thinking

• Apply a strategic lens to product decisions.

• Keep the retailer (as the consumer) at the center of all design and feature choices

• Solve business problems through thoughtful product design.

6. Cross-Functional Collaboration

Work closely with teams across:

• In-market teams from the 6 markets we are live in

• UniOps Team

• Finance

• Other product management verticals

Key Requirements:

• Master's degree in business administration, marketing, or a related field.

• 6yrs+ experience in FMCG is required with hands on experience in handling DT sales as an Area Sales Manager would be preferred

• Understanding & appreciation of product management is preferred

• Strong analytical and problem-solving skills, with the ability to interpret and leverage data to drive actionable insights

• Excellent project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines

• Strong leadership qualities, with the ability to motivate and inspire peers from cross-functional teams

All official offers from Unilever are issued only via our Applicant Tracking System (ATS). Offers from individuals or unofficial sources may be fraudulent—please verify before proceeding