Associate Manager, PR/Influencer - Degree PC US

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

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Deodorants is a key category within Unilever’s global portfolio, and a critical pillar in the Personal Care Business Group. One of the biggest key growth driver for personal care globally, Deos US is a $1.5Bn on it’s way to competitive and accelerated category growth and even greater profitability with Dove, Dove Men+Care, Degree, Shea and Axe as it’s key brands

JOB PURPOSE

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.  If you are driven to create impactful PR strategies and cultivate meaningful influencer partnerships that bring a brand’s story to life and foster deep connections with consumers, then this role is just for you!

Degree, a €500m brand in its own right, is a pivotal member of the Rexona family; the number 1 anti-perspirant brand worldwide and the 2nd largest brand for Unilever Personal Care (€2.2BN split €1BN men, €1.2BN female). A brand that has been at the forefront in leading the category since the day it was born. The first brand to launch an AP into a market of only Deodorants and the first brand to bring proven superior body heat activated technology. We unapologetically live by our product truth of undeniable, superior efficacy that ‘Won’t Let You Down’ and our purpose ‘to inspire the confidence in everyone to move more’.  

However, whilst there are many similarities with Rexona there are many differences not least that Degree is a challenger brand in need of significant turnaround in both genders which will require a dedicated community management focus.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

As the Associate Manager for PR/Influencer for Degree Deodorants within the Personal Care team, you will play a crucial role in elevating brand visibility and credibility through strategic public relations and influencer partnerships. Your mission will be to amplify the Degree brand’s story, drive authentic connections with target audiences, and foster advocacy through innovative influencer strategies, while maximizing earned media opportunities.

PR and Communications Strategy
• Develop and implement PR strategies that effectively convey the Degree brand’s mission and values to key media and stakeholders.
• Secure media placements, organize press events, and handle reactive media inquiries to maximize brand exposure and positive sentiment.
2. Influencer Partnerships
• Identify, cultivate, and manage partnerships with influencers that align with the Degree brand ethos and resonate with target audiences.
• Oversee the execution of influencer campaigns, ensuring alignment with marketing objectives, and measure the impact on brand growth and engagement.
3. Campaign Development and Execution
• Collaborate with the marketing, creative, and digital teams to design and execute integrated campaigns that elevate brand storytelling.
• Drive compelling and consistent messaging across earned and influencer channels.
4. Stakeholder and Agency Management
• Partner with PR and influencer agencies to conceptualize and deliver impactful programs, maintaining strong oversight and ensuring high-quality results.
• Manage relationships with key industry figures, media contacts, and event organizers to position Degree as a leader in personal care.
5. Performance Measurement and Insights
• Track and analyze the performance of PR and influencer campaigns, providing actionable insights to inform future strategies.
• Leverage tools and analytics platforms to measure reach, engagement, earned media value, and brand sentiment.
6. Trend and Industry Monitoring
• Stay current with PR and influencer marketing trends, competitive landscapes, and cultural shifts to ensure Degree remains relevant and innovative.

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• Bachelor’s degree in Communications, Public Relations, Marketing, or related field.
• 3-5 years of experience in PR, influencer marketing, or related fields, preferably in consumer goods or personal care.
• Strong relationships with media contacts and experience managing influencer partnerships and campaigns.
• Proven ability to create and execute communications strategies that drive earned media and brand engagement.
• Excellent verbal and written communication skills, with a knack for storytelling and brand-building.
• Strong project management skills, with an ability to juggle multiple projects in a fast-paced environment.
• Deep understanding of influencer marketing best practices and social media platforms.

Skills

​​A proactive communicator, collaborative team player, and creative thinker who is passionate about making an impact on consumers through compelling PR and influencer narratives.​

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

Critical SOL (Standards of Leadership) Behaviors

• PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.

• PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.

• CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.

• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

• AGILITY: Explores the world around them, continually learning and developing their skills.

Pay: The pay range for this position is $84,400 to $126,600. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

Bonus: This position is bonus eligible.

Long-Term Incentive (LTI): This position is LTI eligible.

Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents

What We Can Offer You

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Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us atNA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.