Holistic Media Manager

Please Note: The deadline for applying is 23.59 the day before the job posting end date.

Job Title: Holistic Media Manager Home Care UKI

Business Function: DMC

Location: Kingston

Reports to: DMC Lead Home Care UKI

Scope: UKI  

Terms & Conditions: Full time, UK-based, office minimum 2 days per week 

CATEGORY/FUNCTION/TEAM INTRODUCTION

The DMC team integrates Digital Marketing, Media, Retail Media, e-Commerce and Shopper Marketing, seeking to bring the best consumer experiences for our brands in Home Care. Our key mission is to be Unilever’s fully integrated growth driving acceleration engine that drives our brands to be unmissable through planning and delivery of world class Digital Marketing, Media, Digital Commerce and Shopper Marketing.

JOB PURPOSE

The Holistic Media Manager leads the media strategy for Traditional, Digital and Retail Media for our 5 brands: Persil, Cif, Domestos, Comfort and Surf. You will represent the best of the media landscape in the UK and be motivated by the ever-growing digital and retail media opportunities with a large budget to influence. The role involves developing strategy, optimising and managing campaigns, and driving performance through data-driven decisions.

This is a key role in the DMC team and you will work closely with the DMC, brand teams and agency/media partners to ensure success. You will manage someone who will help you execute.

RESPONSIBILITIES

Media Strategy Ownership:

• Develop the holistic media strategy covering traditional, digital and retail media
• Seek continual improvements to help grow the media strategy alongside the company’s ambition for social-first
• Oversee media usage of data and driven data partnerships

Retail Media Strategy Development:

• Develop and implement comprehensive Retail Media strategies across Omnichannel and pureplay retailers for Unilever Homecare brands

Data-Driven Insights:

• Retain learnings from all campaign performance and long-term ROI studies and internal brand and sales performance, providing actionable insights and pushing for continual improvement
• Responsible for partnering with internal CMI teams AND Media owners to set up campaign measurement including BLS/SLS/MMM

Stakeholder Collaboration:

• Collaborate with internal DMC, Retail, Marketing, and brand teams for strategic alignment and present key results back to senior stakeholders
• Manage relationships with Unilever’s external media agency and retail account teams
• Manage the relationship with external Media owners as part of the Central Media team and ensure the latest platform trends and capabilities are shared back to the business

Innovation and Testing:

• Be the expert on Media, Staying on top of Media trends and pilot new ad formats
• Develop strategies for key retail events (e.g., Prime Day, Black Friday)

Budget Management:

• Manage media budgets between agency and brand team, actioning any changes
• Responsible for the management and allocation of Retail Media budgets across Omnichannel and Pureplay customers for Always-On, Event, and Innovation campaigns
• Report ROI and performance metrics to the business
  

ALL ABOUT YOU

• Budget Management experience
• Proven expertise in developing holistic media strategies encompassing traditional, digital, and retail media
• Experience in managing Media Campaigns and optimising performance
• Ability to provide actionable insights and drive continual improvement based on internal brand and sales performance data
• In-depth knowledge and passion for Media trends and emerging capabilities
• Proficiency with Amazon Media tools and platforms (e.g., Pacvue, AMC)
• Strong analytical skills with a proven track record in data-driven decision-making
• Exceptional communication and relationship building skills with the ability to collaborate effectively with internal and external stakeholders
• Preferred experience in managing agency relationships
• Creative mindset with the ability to develop effective briefs for both internal and external teams
• Flexible pro-active mindset to work with multiple brands, priorities and stakeholders
• Strong business acumen and commercial awareness, with the ability to identify new opportunities and drive revenue growth

NOTES

About Unilever

Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. Unilever has more than 400 brands found in homes around the world, including Dove, Tresemme, Lynx, Lifebuoy, Shea Moisture, Persil, Domestos, Ben & Jerry’s, Magnum, Marmite, The Vegetarian Butcher, Graze and Pot Noodle.

Faced with the challenge of climate change and the need for human development, we want to move towards a world where everyone can live well and within the natural limits of the planet. That’s why our purpose is ‘to make sustainable living commonplace’  

What We Offer

Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, subsidised gym membership, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all. 

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion at Unilever | Unilever.

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