Job Title: Home Care Commerce Manager UKI
Location: Kingston
Reports to: Home Care Senior Commerce Manager UKI
Scope: UKI
Terms & Conditions: Full time, UK-based, office minimum 2 days per week
CATEGORY/FUNCTION/TEAM INTRODUCTION
The DMC team integrates Digital Marketing, Media, Retail Media, e-Commerce and Shopper Marketing, seeking to bring the best consumer experiences for our brands in Home Care. Our key mission is to be Unilever’s fully integrated growth driving acceleration engine that drives our brands to be unmissable through planning and delivery of world class Digital Marketing, Media, Digital Commerce and Shopper Marketing.
JOB PURPOSE
The Commerce Manager looks after eCommerce and Retail Execution (shopper marketing) projects for Home Care in the UK, with an approx. 70/30 split. You will be an eCom pro, responsible for landing the strategy and pushing for growth, whilst getting to also lead on shopper marketing initiatives for our 5 brands: Persil, Cif, Domestos, Comfort and Surf.
To succeed in this role, you need a strong understanding of the UK retail landscape and know what it takes to ensure Unilever’s brands can be visible and impactful at the key digital touchpoints on the shopper journey to purchase.
The role works closely with the sales/category/marketing teams and DMC team, working on the category's growth plans for the UKI cluster and to guarantee their perfect execution, across all Commerce channels, customers and levers (Omni, Value Channel, Pure Players, Quick Commerce | Portfolio, Content, Supply Chain, Media...). You will report into the Senior Commerce manager.
RESPONSIBILITIES:
- eCom Strategy & Planning:
- Ensure that customer plans (assortment, promotion, taxonomy…) are compliant with the recommendations of Europe team and aligned to the UKI strategy.
- Control and enable ruthless execution of the plan by the sales, the retail media and Content team (big bet launch; COTC availability and visibility…).
- Deep collaboration with the DMC to pioneer on the digital landscape, especially around social, influencers, shopper marketing and retail media
- eCom Execution, Financial and Market Share Tracking:
- Monthly report channel performances with deep insights and performance understanding.
- Track and analyse the performance of digital commerce initiatives, using data to drive continuous improvement and inform future strategies.
- eCom Core Profitable Portfolio Readiness & Optimization:
- Enable the adaptation of the innovation to match online requirements.
- Ensuring the development of a portfolio tailored to the needs of the various eCommerce channels following insights from Digital Net Revenue Management analysis.
- Coordinate the certification of Unilever portfolio for online requirement (ISTA 6, FFP…) with the global teams and UK.
- Shopper Marketing c30% of role
- Develop and execute shopper marketing strategies across Homecare projects: Create programs to drive traffic & engagement for our brand launches
- Collaborate with cross-functional teams: Work closely with Brand Marketing and retail execution teams to align on goals and strategies, guiding with the homecare strategies
- Coordinate with DMC team, collaborating on activation plans
- Partner with eCommerce counterparts to create holistic plans that complement overall campaign objectives
- Cross-functional Collaboration:
- Work closely with marketing, sales, and supply chain teams to ensure cohesive and effective digital commerce strategies.
- Collaborate within DMC Commerce and Media teams to elevate holistic and iterative instore and performance marketing planning, execution and optimization across Pureplay and Omni retail media, and bricks & mortar stores.
- Ability to take social-first and influencer-first strategy for DMC and deploy in eCom activity
WHAT YOU NEED TO SUCCEED
Experience and skills:
- You will need to be an excellent communicator, have strong project management skills
- Proven experience in commercial and category/marketing roles.
- Excellent relationship management skills, with the ability to collaborate effectively with agencies and cross-functional teams.
- Measurement and continual improvement mindset, with the ability to analyse data and insights to inform strategic decisions.
- Excellent communication and organizational skills.
- A proactive approach, able to own and steer your own agenda.
- Ideally experience in eCom innovation and a demonstrable passion for making this happen
Key UL Behaviours:
- A bias for action, able to own and steer your own agenda.
- Unilever business acumen, understanding how digital marketing and eCommerce fits into the bigger picture.
- CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
- PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
- PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
NOTES
About Unilever
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. Unilever has more than 400 brands found in homes around the world, including Dove, Tresemme, Lynx, Lifebuoy, Shea Moisture, Persil, Domestos, Ben & Jerry’s, Magnum, Marmite, The Vegetarian Butcher, Graze and Pot Noodle.
Faced with the challenge of climate change and the need for human development, we want to move towards a world where everyone can live well and within the natural limits of the planet. That’s why our purpose is ‘to make sustainable living commonplace’
What We Offer
Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, subsidised gym membership, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.
Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.
Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion at Unilever | Unilever.
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